By simply clicking on an icon in the main menu of their handset, subscribers reach a unique portal that provides easy access to ALL their services wherever they are hosted – on the network, the handset or the SIM. With this solution, subscribers enjoy a consistent experience independently of the device: they carry their SIM - and its hosted portal - from one handset to another. For the operator, the new Axalto SIM solution ensures that subscribers connect to its service portal at the first connection - securing its position in the service value chain. In addition, subscribers are able to access existing SIM services such as information on demand, mobile top-up or m-banking applications - while fully utilizing multimedia handset capabilities, such as color and hyperlinks instead of the traditional black and white menu interface. An important long-term advantage of the SIM for wireless operators is that it enables to deliver a consistent user experience regardless of the handset used. The additional continuity of services delivered by Axalto innovative solution will help stimulate service use and maintain loyalty independently of the mobile device, a critical concern in today’s highly competitive market. “While the handset is the more and more versatile device for the subscriber, our vision is that the SIM card is the best agent to fulfill the more and more sophisticated operators’ needs - securing revenue, promoting services and simplifying their usage,” said Xavier Chanay, Vice President Product Marketing and Development, Axalto. “The SIM is the link that consistently connects the operator and its subscriber, at the heart of more and more heterogeneous mobile equipments in the hand of the user, ensuring a consistent experience and dependable quality of service.” |
