A mobile store

Gemalto has developed a SIM-based engine called Simergy Dynamic that turns a mobile phone into a storefront for selling content.

ADVANTAGES

● Operator can easily put new content offers on phones without disrupting service.
●Content is made more visible and accessible, stimulating impulse buys.
●Works on any of the one and a half billion SIM handsets in use: “Write once, run anywhere.”
●Consumers buy more downloadable content and games.

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Source: Gemalto