A mobile storeGemalto has developed a SIM-based engine that turns a mobile phone into a storefront for selling content. |
|
ADVANTAGES
● Operator can easily put new content offers on phones without disrupting service.
●Content is made more visible and accessible, stimulating impulse buys.
●Works on any of the one and a half billion SIM handsets in use:
“Write once, run anywhere.”
●Consumers buy more downloadable content and games.
Source: Gemalto
© 2006-2008 Gemalto NV |
Disclaimer