Meanwhile, Visa’s multiple application card strategy is based on providing
applications that add value to Visa’s core credit and debit payment products.
A key component to Visa’s multi-application offering is the flexible Open
Platform technology. In addition to providing added application security through
the use of ‘firewalls’ on the chip, the Open Platform allows for downloading
new applications to the chip, without having to reissue the card.
Another multi-application program was conducted at Florida State University where 40,000 smart cards were deployed, which featured students’ personal identification, dormitory security, banking, and a wide range of stored value functions for the purpose of food, payphone, photocopying, transportation and vending services