In these findings we saw an opportunity to engage directly with end-users and extend our mission to help people to better understand the digital world. We felt that thousands of Gemalto experts could help reassure people needing quick advice and practical guidance in all areas of digital security. We also saw that by addressing end-user concerns and demystifying the technology, we could encourage more consumers to use our customers’ advanced digital services.

It offers “practical answers for your digital life”, responding to basic consumer questions on mobile telephony, biometrics and the internet. It also answers specific questions posted by users.

There are now four editions of JustAskGemalto. In addition to our first French and US sites, we now have a generic global site and a Portuguese version for the Brazilian market launched in late 2010.

JustAskGemalto is important to our evolution as an industry leader. It enables us to fulfill our responsibilities to end-users around the world. And it also keeps customers informed about key trends and concerns in people’s everyday digital lives.
 

From the 1.2 million visitors in 2009 we received 793 questions. In response we posted 117 new tips relating to the use and security of online and mobile technology. When questions had already been answered, we included relevant links in our replies to visitor queries.

Although we saw fewer visitors in 2010 (just over 500,000) due to lower spend on site promotion, we took more questions compared to 2009. In total 959 questions were asked on the four site editions. This is three times higher than the previous year as a proportion of visitors, and these questions led to 139 new tips. The site is now an established reference source for digital security.