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Which EMV will you deploy?

Credit, debit, prepaid, and contactless cards, as well as mobile payments – all of these are now being secured with EMV.
Your payment strategies can be brought to life on any channel. Our wide network of manufacturing and personalization facilities can help.

Contact Cards CONTACT CARDS
 

Contact EMV cards are often the first channel on which your EMV program will be built, and they are necessary to meet the requirements of the Fraud Liability Shift.
With decades of expertise in deploying EMV card solutions, we can walk you through the considerations that card issuers face in managing an EMV program.

Contactless EMV CONTACTLESS EMV
 

Contactless cards allow customers to tap their card against a payment terminal, even if the card is still inside a wallet, for the fastest and most convenient transactions to date.

The latest generation of contactless cards harnesses the security of EMV, offering an ultra-fast way to pay that is safer than ever before.

EMV FOR MOBILE PAYMENTS EMV FOR MOBILE PAYMENTS

For mobile payments that require the highest security combined with the convenience of a quick tap and pay, Mobile EMV allows you to load a customer's account credentials directly onto a mobile phone.​​

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All about EMV

Learn the basics, understand important requirements of the Fraud Liability Shift, and explore options that card issuers must consider.

Download our infographic: Gemalto explains chip-based payments

  • WHAT IS EMV? 
    WHAT IS EMV?
     
    EMV commonly refers to the fraud-reducing technology that is built into payment cards with a smart chip. Visa, MasterCard, American Express, and Discover have announced plans to establish EMV as the standard card technology in the U.S. by October 1, 2015.
  • THE FRAUD LIABILITY SHIFT 
    THE FRAUD LIABILITY SHIFT
    After October 1, 2015 card issuers could be held liable for fraud-related chargeback costs on cards that are not equipped with an EMV chip.
  • EMV SECURITY 
    EMV SECURITY
     
    The smart chip embedded in each EMV card adds layers of security that go far beyond what magnetic-stripe cards can offer. Each EMV transaction is protected with advanced cryptography and a numeric code that changes for each transaction.
  • REDUCED FRAUD 
    REDUCED FRAUD
     
    EMV has become the global standard for securing payment cards because, over and over, it has been shown to reduce counterfeit card fraud as it has been deployed in over 80 countries. See how fraud in the U.K. and Canada was affected by EMV.
  • BENEFITS TO ISSUERS 
    BENEFITS TO ISSUERS
    EMV brings many benefits to card issuers, including financial incentives and fraud liability advantages from the major card brands, new opportunities for card activation and features to help your card reach top-of-wallet.
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Why Gemalto?

For financial institutions looking for more than a card provider, we become a trusted partner, helping to navigate the twists and turns of EMV migration projects.

 Video

Why EMV?

Learn the ins and outs of EMV security and why we need it in the USA.

Watch the video

 Documents

  • Posted on Nov 05, 2014

    Money20/20 Day 2, live from the show floor: 3 top trends in payments security

    Money20/20 continues to light up Las Vegas this week as payment experts gather for the industry’s new premier event. Mobile payments and transaction security continue to dominate the discussions here at Money20/20 along with emerging technologies like biometrics, big data, and wearable gadgets. As we listen to talks from players across the space – Visa, […]

    Read this post
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