A Good Start

Before Visa’s announcement, there was already a lot of support for EMV in the United States. Wells Fargo, JPMorgan and U.S. Bancorp, State Employees Credit Union, United Nations Credit Union, Silicon Valley Bank and others have started (or have announced to start) issuing EMV cards mostly to reduce the inconveniences their cardholders have experienced abroad. At the same time, Travelex, a major currency exchange company, began selling a preloaded EMV-enabled pre-paid card in 2010 at major airports and now have extended this service to offering these cards for purchase and home delivery beforehand via the Internet. On the merchant side, Walmart is in the process of upgrading all of its POS devices to be EMV compliant in order to streamline check out operations and avoid becoming the target of extended fraud.
 

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