
The Gemalto solutions deployed involved EMV cards and also turn-key
personalization services solutions. In order to plan for and execute on the
migration, Gemalto consultants worked closely with RBS to perform in three
months what was expected to be achieved in six.
In addition to the migration to EMV itself, Gemalto is ready to offer additional
services to its customers to bring innovation while completing an EMV roll-out.
From creative packaging to improve the customer experience when receiving the
card to most advanced contactless payment services on the card : EMV is a great
opportunity to change the customer experience with the Payment card.
In some areas of the world, instant issuance solutions are also very popular to deliver the card right at the branch, without any delay and without any risk of card loss due to the mailing of the card.
There is one EMV standard but each geographical market has its special needs to run a migration program. In the last newsletter in Q1 we described how Gemalto worked with Financial Institutions in Vietman to deploy EMV. With the Visa and Mastercard Mandate to adopt EMV in Europe by 1st of January 2011 and similar mandates in the rest of the world, we can anticipate that Gemalto will continue to capitalize on its expertise and become the one partner of choice for future countries going EMV.
More than 750 merchant locations across Singapore are participating in the three-month pilot, which was launched in May 2009. Up to 300 selected Citi M1 Visa Platinum card members have been invited to join. They are able to purchase items Visa payWave merchants simply by waving their NFC-enabled phones in front of a contactless reader at the point of sale. M1 is Singapore’s mobile, broadband and IDD service provider. Gemalto is entrusted with the management and preparation of sensitive user information from Citibank and to perform secure Visa personalization services on the phones enabling subscribers to gain access to the Visa payWave service on Singapore M1’s mobile network. The service is performed at Gemalto’s certified personalization facility in Singapore as part of Gemalto’s global Trusted Services Management (TSM) service offer.
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Press release