PURE is an
off-the-shelf payment application from Gemalto that is fully compliant with the
EMV™ standard. It is designed for domestic schemes and private payment card associations looking for chip-based security and
fast time to market.
PURE is a
scheme-agnostic EMV application that private-label card issuers and national payment associations can use without the need to enter into a business agreement with another payment scheme.
PURE specifications for domestic schemes
With PURE, domestic schemes can define their own payment solution – including product lifecycle and roadmap, and certification rules – for a cost-effective off-the-shelf solution.
Learn more about PURE Domestic Schemes
PURE for private-label and mobile-payment issuers
PURE offers closed-loop card issuers the benefits of EMV combined with full control over their payment network, for the ultimate in convenience combined with state-of-the art technical features.
Learn more about PURE for private-label and mobile-payment issuers
Strong consulting services in payment systems:
With almost two decades of consultancy expertise in payment systems and 55 years of cumulative experience in EMV and NFC technologies, Gemalto has a dedicated team of senior EMV consultants to support the scheme and its members.
A trusted and experienced partner
With more than 150 references in 52 countries, Gemalto is a trusted developer and manufacturer, able to quickly produce specific products for issuing members, creating traction in the industry around the world.
Fully committed to our customers' needs
Gemalto has developed a complete, modular offer to fit all implementation scenarios. It includes not only specifications but also consultancy, assistance, card products, personalization tools, and provisioning and tokenization platforms for mobile, offering seamless, and timely deployment.