The STIF, the French transportation authority that runs the public transport network in the Paris region, has launched a new project using Gemalto's Card Compiler solution.
The STIF is continuously improving and modernizing its transport
lines in Paris and the surrounding suburbs to facilitate the daily
commute. With this in mind, for every big line extension or opening,
there is a specific inauguration ceremony. As part of the
celebrations, the STIF gives away exclusive free journey passes.
These event-related journey passes allow commuters to travel for
free on certain days inside certain zones.
On one side, the passes have a generic print which is featured on all the cards, while the other side uses a specific print representing the event for which it is being used. The first two inaugurations took place in November, with two more planned for December.
A batch of cards with the fixed print on one side, are held in stock. Then
the STIF uses Allynis Connect to order the cards with a customized print and
relative information. The system offers a simple and efficient way for the STIF
fill in the necessary information:
In just a few clicks, the cards order is complete. The cards are then sent to
the STIF by express delivery, with the appropriate encrypted data, design and
packaging. The passes are then distributed during the event.
In November 2012, 3,000 passes were issued, and in December 2012, the order reached 4,500 for the inauguration of two new transport lines in the Paris region.
With Gemalto, issuers, designers and cardholders can actively participate in creating their card – and giving it a more trendy and eye-catching touch. This can be done by using Gemalto's innovative Card Customization services.