Mobile Banking helps banks create a compelling and satisfying online customer experience, driving increased interaction and sales over the mobile phone, and reducing operational costs. Mobile Banking addresses banks' needs by:
• Delivering rich and secure banking and financial management services to end-users, anytime and anywhere
• Leveraging the availability, convenience and personalized nature of the mobile device to address and respond to customer needs in real time
• Reducing costs by transferring more and more transaction to the mobile, self-service channel
• Strengthening the banks' relationship with their customers through increased value and frequent interaction
• Removing barriers to customer adoption through best-in-class user experience and security

Benefits for banks in developed markets

You'll become your customers' constant companion, with them all day, every day. You can introduce countless secure value-added services, such as:

• Notifications and alerts
• Bank transfers
• Bill payment
• Cardless ATM withdrawal
• Financing, loans and credit applications
• Account and wealth management
• PIN and card management
• Contactless payments (Virtual EMV)
As a result, you'll increase customer loyalty whilst reducing your operational costs and increasing your revenue.

Benefits for banks in developing markets

In developing markets, bank penetration is often limited due to the high cost of building and maintaining a branch-based infrastructure in low-income communities. By harnessing the extensive reach of the mobile networks and the rapid penetration of mobile phones, banks have a new way to deliver banking services at a significantly lower cost, without bank branches or internet coverage.

With mobile banking, you can:

• Enable customers to securely use their mobile phones to manage their bank accounts
• Offer payment methods that drive brand preference, incremental revenue, and competitive differentiation
• Reach all potential customers, banked and unbanked, across all operators and handsets

The unique Gemalto client-server technology provides a rich environment on which to deploy mobile banking applications. Available on the leading mobile platforms, the solution delivers state-of-the-art security, equivalent to that of ATM and payment networks, and enables implementing new services almost instantly without requiring application redeployment.

The mobile banking solution delivers an optimized user experience over any mobile platform (iOS, Android, BlackBerry, Symbian, etc.). Coded once on the server, there’s no need for porting; these intelligent applications are seamlessly executed on each platform in the best way to suited to the platform.

Gemalto’s solution eliminates any tradeoff between user experience and security, keeping the customer interaction at its best. Without impeding ease-of-use, Gemalto provides best-in-class security, through over-the-air secure personalization, strong two-factor authentication, device fingerprinting, secure coding, channel and data independent protection over financial-grade cryptography and infrastructure.

Since the phone is with the user 24/7 and everywhere they are, it presents banks a great opportunity to react to user actions and their needs for service or information, on the spot and on the go. Gemalto’s mobile banking solution allows seamlessly deploying new valuable services to the entire customer base. The mobile apps can be updated centrally as frequently as desired, allowing banks to launch new services, products and campaigns. These changes are automatically updated to the handset, without user prompt or intervention, during their next session.

Gemalto recognizes the importance of providing a personalized experience in banking as in other financial services, and as such the solution allows the creation of user profiles, each with specific services, products and user experience suited to the customer segment.
And as the NFC vision becomes a reality, the need for a solution that handles seamlessly the proximity and remote technologies become more apparent. Gemalto bring banking and NFC together, by combining the capability of performing NFC transactions, reacting to those transactions with remote logic and value-added services, and introducing the ability to use the secure element to sign remote transactions such as e-commerce.

With regards to security in the mobile banking channel, no other vendor is better positioned than Gemalto to ensure the same level of confidence in the mobile as experienced in online banking. We bringing the best from our Ezio Suite  into the world of mobiles with our Ezio Mobile SDK, allowing all mobile banking apps to be built bottom up using best-in-class authentication and transaction signing standards (EMV, OATH, etc.).
 

Rich Mobile Banking requires bank-grade security, a deep understanding of the mobile environment and usability expertise. Gemalto’s best-in-class software solutions, innovative vision and unique security technology are at the heart of a wide range of Mobile Financial Services, all linked and integrated into a single secure Mobile Wallet .

Our MFS solution enables banks to launch services over time, extending from Mobile Banking, Mobile Payment, and Mobile NFC for proximity payments to International Mobile Money Transfer.

With Gemalto, it is easy to introduce new features and capabilities, while keeping a secure and unified customer experience via the mobile wallet and leveraging on the convergence of technology and use cases.

• Gemalto delivers best-in-class security, providing over-the-air secure personalization, strong two-factor authentication, device fingerprinting, secure coding (sandboxed application), channel and data independent protection, and financial-grade cryptography and infrastructure.

• Multi-platform compatibility – a single mobile banking application can be executed on virtually any mobile operating system, giving end-users an optimized user experience, taking on the behavior and usability features native to the smartphone.

• Flexibility and easy maintenance – the mobile banking application can be updated frequently and centrally, and then automatically updated to the handset (without user prompt or intervention). Different applications can be created for different profiles (personal banking, corporate banking, youth banking, etc.)

Redeban Multicolor, Colombia

Redeban Multicolor (RBM) is the leading financial network and financial solution integrator in Colombia, as well as a MasterCard and Maestro Principal Member, Processor and Acquirer.
Working with the three largest mobile operators in the country, Redeban Multicolor uses Gemalto technology to combine mobility with best-in-class security, providing mobile banking to 20 million subscribers in Colombia.
First launched as a SIM client, a rich mobile banking application is now being launched by several banks. Banked and unbanked users in Colombia can check their balance and perform bank transfers, top up airtime, make card payments, block stolen or missing cards, and receive mini-statements.
Earlier this year, Davivienda Bank, launched a Mobile Purs e that targets the unbanked population in Colombia. Using Gemalto’s global expertise in both the banking and the wireless sectors, Davivienda Bank can deliver an end-to-end secure environment while keeping a friendly and straight-forward user experience.

Banamex and Telcel, Mexico

In 2008, Telcel, the largest mobile network operator in Mexico, decided to become an enabler of Mobile Banking in a country of more than 110 million people. Telcel chose to deploy the Gemalto Mobile Banking application in their SIM cards, allowing their entire subscriber base to access associated banks. The solution catered banks with its merits in SIM-based security, (allowing each bank to control its own security domain, like they do in NFC), usability and widespread reach.
Banamex, the first bank to extend Mobile Banking services with Telcel, deployed a wide range of services to help its customers perform daily banking activities like paying bills, making transfers, checking balance, paying credit card bills and many others.
Many other banks followed Banamex and deployed their services within the solution, transforming the way Mexicans can interact with their banks.