RBS in Asia goes EMV in record time thanks to Gemalto’s know how in EMV cards, personalization services and Consulting services.

The Royal Bank of Scotland (RBS) has asked Gemalto to bootstrap its EMV migration in three geographical markets: Indonesia, Taiwan and India. RBS’s goal was to migrate from magnetic stripe cards to secure chip and PIN EMV cards. There were two motivations for RBS to go for EMV : First was to reduce the level of fraud seen with magnetic stripe cards, second was to comply with the local regulations mandating
EMV by 2010. Fraud reduction in countries already using EMV cards is a tangible, factual benefit for the Banks.

Choosing Gemalto as a partner for this program was driven by the imperative to make this migration succesfull. Therefore working with the market leader with the most experience in
past and ongoing migration programs was a sure way to meet the goals.

According to the Indonesian Credit Card Association, frauds due to magnetic stripe cards amounted for 35 billion rupiah (about 2.3 Million Euros) in 2007. Gemalto has already successfully completed the migration to EMV cards for 3 out of 4 banks in Indonesia, well ahead of the 2010 migration mandate set by the Bank of Indonesia.

The Gemalto solutions deployed involved EMV cards and also turn-key personalization services solutions. In order to plan for and execute on the migration, Gemalto consultants worked closely with RBS to perform in three months what was expected to be achieved in six.

In addition to the migration to EMV itself, Gemalto is ready to offer additional services to its customers to bring innovation while completing an EMV roll-out. From creative packaging to improve the customer experience when receiving the card to most advanced contactless payment services on the card : EMV is a great opportunity to change the customer experience with the Payment card.

In some areas of the world, instant issuance solutions are also very popular to deliver the card right at the branch, without any delay and without any risk of card loss due to
the mailing of the card.

There is one EMV standard but each geographical market has its special needs to run a migration program. In the last newsletter in Q1 we described how Gemalto worked with Financial Institutions in Vietman to deploy EMV. With the Visa and Mastercard Mandate to adopt EMV in Europe by 1st of January 2011 and similar mandates in the rest of the world, we can anticipate that Gemalto will continue to
capitalize on its expertise and become the one partner of choice for future countries going EMV.

Citi & M1 partner in Singapore

More than 750 merchant locations across Singapore are participating in the three-month pilot, which was launched in May 2009. Up to 300 selected Citi M1 Visa Platinum card members have been invited to join. They are able to purchase items Visa payWave merchants simply by waving their NFC-enabled phones in front of a contactless reader at the point of sale. M1 is Singapore’s mobile, broadband and IDD service provider. Gemalto is entrusted with the management and preparation of sensitive user information from Citibank and to perform secure Visa personalization services on the phones enabling subscribers to gain access to the Visa payWave service on Singapore M1’s mobile network. The service is performed at Gemalto’s certified personalization facility in Singapore as part of Gemalto’s global Trusted Services Management (TSM) service offer.