The best ideas are those that make you wonder why they haven’t already been implemented, – and they’re also the ones you’re sure you were just about to invent yourself!
We are all used to receiving a letter saying our new card is available, and another giving us our PIN code and instructing us “not to write your PIN code anywhere”!
We can do better, faster, safer and smarter than that. The cell phone,
carried today by more than 3 billion of us, can not only alert us that the new
card is ready, but it also can deliver the new PIN code via a secure SMS.
Going paperless with PDF statements is already a strong trend for banks. It is a green action expected by a large majority of consumers. Doing the same with PIN code mailings is a logical next step. It’s environmentally friendly, cost effective and more secure.
And this is just a beginning. In the future, you can expect to see a multitude of these simple but very effective e-Services. All sort of alerts and key date reminders (card expiration dates, promotions, marketing campaigns, etc.) can be sent on the cell phone via secure SMS or on the web portal using strong authentication.
So while customers are always entitled to be contacted as they wish, the “old way” or the “new way”, there are lots of good reasons why banks should turn to e-Services.
| LOPPI implements
e-Services in Denmark
Some members of "The Association of
Local Banks in Denmark" - Lokale Pengeinstitutter - use Allynis
SMS e-Services. The card holders, who have chosen their own
design, receive an acknowledgement by SMS when: |


