Demand for secure EMV compatible point-of-sale (POS) terminals is expanding
worldwide, and Gemalto is capitalizing on its long security experience to offer
a comprehensive array of solutions. Our MagIC portfolio of products is geared to
fit widely different circumstances at the point of transaction.
Desktop terminals are mostly used at retail sales counters, while portable terminals can be moved a limited distance from the sale counter for payment, at a restaurant table for example. Mobile terminals with wireless communications capabilities are designed to facilitate payment anywhere, especially for merchants on the move like taxis and home delivery drivers.
In 2006 we launched our completely new MagIC3 platform in anticipation of new market demands. This incorporates the MagIC3 “Open&Sec” technology running on LinuxTM and allows users to securely access a broad set of new applications. Featuring unrivalled connectivity with USB devices, with a plug-in point for all currently available peripherals as well as an Ethernet connection, MagIC3 stakes its place in the internet world.
The new terminals’ Linux-based operating system leverages Internet Protocol (IP) technology and speeds development of new value-added solutions. Their advanced connectivity allows users to easily upgrade their software or install additional modules by simply downloading them through a USB key.
To make our POS terminals more convenient to operate, MagIC3 provides an intuitive user interface – quite similar to that of a mobile phone. This ease of use is unique to Gemalto’s new product. MagIC3 cuts out the need for tech-savvy experts to carryout electronic transactions through POS terminals.
With the adoption of the Linux operating system, this product line opens up a realm of new customized applications, offering our clients greater flexibility without compromising security. The open operating system benefits banks and merchants alike, delivering both cost and time-to-market advantages.