Dear Card, meet my Smartphone
In a fast-moving market, financial institutions need to enroll customers quickly and effortlessly, give instant answers to questions about their card products and deliver PINs securely.
Consumers want an app for every area of their life – and it's no different with their payment card. Gemalto's Allynis Card Companion addresses this, linking payment cards with Smartphones to create extra value for your card product.
Our one-click enrollment and multiple card service app adds value to your card, ensuring your customers find it easier to keep tabs on their card activities – something which an increasing number of savvy consumers expect. It means that you not only increase revenue thanks to the services it enables, but also combat cardholder attrition and even cut costs.
Speed, security ...
It's all about speed: if your customer has just received their new card, they no longer have to wait days for their new PIN to arrive in the mail. Instead, the number is already there, inside the app, securely delivered using the card association's certified mechanisms. And if they've forgotten their PIN, the system works securely and quickly to remind them.
... and more
As a smart app it can even be used to promote picture cards, enabling the cardholder to use holiday snaps on the spot or already stored inside their Smartphone!
Although consumers are familiar with the mobile banking apps provided by their bank, they haven't been able to enjoy an app linked to their card – until Gemalto developed the Allynis Card Companion. End-users have already welcomed it, saying they think the app is 'convenient' and that they would subscribe to at least one of Card Companion's services.*
Gemalto doesn't just provide the app. It also delivers behind-the-scenes services such as Gemalto ServerSide solutions and Gemalto e-services server for PIN distribution certified by payment associations. The Smartphone and payment card are getting closer. With Gemalto, your Smartphone and payment card are now best friends!
* In a Gemalto survey of 1,000 French and 1,000 British 18-65 year old Smartphone and payment card users in April 2012, 58% said they would subscribe to at least one of the services available in the Card Companion app; while 81% said they considered the innovative procedure for installing and configuring the app 'convenient'.
Find out more
Allynis is our service and consulting offer for financial institutions. Gemalto provides third-party assistance for business demands: data administration, logistics, support, lifecycle management, and loyalty programs. Allynis TSM consulting is geared to helping banks with the transition to NFC technology for innovative banking and marketing opportunities.