Fear of
online identity theft is a major bar to growth in the online business.
According to a 2005 survey of consumers by Cyber Security Industry Alliance,
“48% say they avoid making purchases on the Internet due to lack of
identity theft protection.
Unless consumers have total confidence that they are connected to a trusted site
and that their identity is secure, they will not conduct transactions online.
And without highly-assured end-user identities, web portals, e-merchants and
other trust-based network businesses will not survive and thrive.
Consumers and other online users also need to protect their online identity
credentials for multiple web sites efficiently and conveniently. Online businesses and communities, conversely, are required to maintain a minimum amount of personal information and they must keep it secure.
Gemalto’s Network Identity Manager (NIM) solution allows end users to conduct online transactions and participate in online communities more simply and more securely, thus preventing identity theft. |
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