Services: Audience Monitoring

Gemalto Audience Monitoring solution aims at tracking audience in a very accurate manner in terms of who is viewing what, where and on which device. Monitoring can be made on demand or in a campaign mode. Panels can be precisely defined and dynamically updated, but the data analyzed can also be very exhaustive since this application is SIM card-based and thus available on the entire customer base.

Our Audience Monitoring service is a powerful and strategic tool to tailor and optimize your Mobile TV offer, and also to monetize your audience and negotiate the best conditions with advertising partners.