Focus

Content is king

[Article written by Tasmin Oxfort published in the 2011 Summer issue of the Review]

Mobile Content | Content is king Increased demand for instant, relevant data that users can access easily, wherever they are, has driven the development of applications (apps) and services in the mobile marketplace. Gemalto examines recent research that suggests how this continuous innovation is going to change the future.

Content. This innocuous word is the central point around which a technological evolution is taking place. Consumers devour data at an ever increasing rate and innovation is rushing to keep up – providing, disseminating, managing and securing it as effectively and seamlessly as possible. And the app has taken on an increasingly pivotal role.

According to a recent report(*) by industry leading analytics specialist Zokem, 50% of all mobile data volume is taken up by native data applications such as social networking sites, multimedia and maps. “App stores, combined with a variety of non-browser-based data applications pre-embedded in today’s smartphones, are now driving the growth of the mobile internet,” says Dr Hannu Verkasalo, founder and CEO of Zokem.

An app explosion

While phones have had the ability to access the internet for several years, the current surge in popularity is the result of several factors merging in a receptive market...