The power of mobile marketing

[Article written by Nick Booth published in the February issue of the Review]

The use of mobile phones for marketing and advertising has boomed in recent years, thanks to advances in technology and techniques.
 

We investigate the power of the SMS.

Introduction to Mobile MarketingIntroduction to Mobile Marketing
Mobile marketing has been around for a long time, but it has grown dramatically in the past five years...
Mobile Marketing, A fast-growing marketA fast-growing market
Peter Simpson, Chief Marketing Offi cer for transaction facilitator Monetise, puts it more strongly.
Convenience countsConvenience counts
Mobile marketing works because it offers the end-user something they want: convenience.
Inventive techniquesInventive techniques
One thing is for sure: the days of texting users with unsolicited marketing messages are over.
The middle groundThe way ahead
Although search and advertising have played a part in the rise of mobile marketing, they are ultimately overshadowed by the popularity of SMS messaging.
 

See also

Gemalto Mobile Marketing


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