Poised for growth

This is just the beginning, according to market analysts Jupiter Research. According to its report ‘Mobile Ticketing: Transport, Sport, Entertainment & Events 2008-2013’, the number of cellphone users buying and redeeming tickets in the major world markets by 2013 will be 410 million, compared with just 22 million at the end of 2008. Adoption is anticipated to be particularly strong in the Far East, where 16% of all cellphone users will be using mobile ticketing services within three years.

Not all cellphones used for mobile ticketing will be NFC-based, however, as countries such as Japan and South Korea introduced alternative systems before NFC technology took off. For instance, Japan Railways East (JRE) launched its Mobile Suica system with telecommunications company NTT Docomo in January 2006. This is based on Sony’s FeliCa contactless RFID integrated circuit chip.

Mobile Suica is currently used by 1.5 million commuters in the Tokyo area, who board trains by waving their phones over sensors in turnstiles. Although NFC-based phones can be used by customers in exactly the same way, the underlying technology is slightly different.
 

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Cellphone user buying and redeeming tickets.