Myth 1 | Consumers aren’t prepared to pay with their mobile
This is a kind of paradox. On one hand, market surveys clearly show some
reluctance from consumers to pay with their mobile. The main reason is the
perceived lack of security. There are also concerns about what happens if a
phone gets lost or stolen. On the other hand, consumers who have already tested
NFC payments love it. Gemalto has been involved in many NFC pilot programmes with partners around the world which achieved 90 per cent satisfaction rates
from consumers. Therefore the main challenge for financial institutions will be
to educate consumers about the security of the system. Mobile payment via NFC is
as secure as payment with a plastic bankcard. So what exactly does happen if a
phone gets lost? Consumers can either call their bank or mobile phone operator
to block the service right away.
Myth 2 | Mobile payment via NFC isn’t really secure
Mobile payment via NFC is as secure as payment with a plastic bank card. NFC
mobile payment reuses the logical and physical security mechanisms used for
contactless cards and brings additional security layers to comply with the need
for post-issuance activation of an NFC payment application. Those new security
layers are endorsed by major payment network schemes.
Payment applications require certification coming from Visa and MasterCard.
These payment applications are downloaded and installed in secure elements such
as SIM cards which have to be common criteria certified (exactly like banking
cards). The post-issuance process (including security mechanisms) of installing
and personalizing a payment application via TSM in an NFC secure element has
been standardized in Global Platform and therefore endorsed by the banking
world. Finally the trusted service managers (TSMs) in charge of managing the
payment applications remotely are hosted in secure data centers which are also
certified by financial services authorities.
Key features which reinforce the Mobile NFC security include:
1) The NFC SIM cards storing a consumer’s payment credentials and the payment
applications are certified according to security standards defined by financial
services authorities and are comparable to CHIP-N-PIN security.
2) Consumers can choose to authenticate transactions by entering a PIN code on
the payment application. Consumers can also request the PIN to be entered for
all payments, even for small amounts – providing the end-user with complete
control of protection features.
3) Secure over-the-air technology for remote management enables immediate remote
blocking of the payment application. This works in a similar fashion to blocking
a bank card in opposition mode.
Myth 3 | If my phone is lost or stolen, it will be a nightmare to cancel or block all the accounts!
No it’s really simple and will depend on the business agreement between the
involved parties (bank/Mno) but the common practice will be similar to the
following scenario:
For example, if your phone with SIM based NFC containing applications from your
banks, favorite retail brands and transport operator gets stolen you will first
call the MNO which will remotely (over-the-air) lock all the applications and
notify all concerned service providers which will also take the appropriate
actions such as blocking the application to prevent unauthorized transactions.
You will not be required to call all service providers one by one.
The MNO will then issue a new SIM and will automatically request the restoration
of all services that were available on the previous SIM.
Consumers can also call banks or transport operators directly. In that case, the
service provider will notify the MNO about the theft.
Myth 4 | NFC has been talked about for five years now. It will never go mainstream!
By default, the introduction of new technologies to the market takes time as
standards have to be agreed between stakeholders and technology has to be
developed accordingly. Moreover the deployment of NFC services require the
construction of local ecosystems and business models involving many players such
as banks, transport companies, telecom operators, retailers, merchants, OEMs
etc. It took some time for those players to get organized to collectively
trigger the deployment of NFC handsets and Point of Sales (POS)terminals.
Myth 5 | There’s no great availability of NFC mobile handsets so how will it ever take off?
A part of the chicken and egg equation is being solved with the start of NFC
handsets proliferation. Now we need NFC POS terminals to sustain the mobile
payment use-case which represents the main money driver for many NFC players.
The development of a large set of appealing NFC services to consumers must also
be developed before mass adoption takes place.
Myth 6 | If I had an NFC phone I wouldn't be able to use it anywhere
The deployment of PoS terminals has already started, driven by the roll-out of
contactless cards by some major banks. Increased NFC handset availability will
also boost the deployment as it clearly improves the value proposition for
merchants that will not only consider NFC as another payment means but as a new
communication channel to consumers. It will allow, among other things, the push
of marketing and promotional materials such as vouchers,that can be simply
redeemed in shops.
Myth 7 | 10 years from now, the mobile wallet will replace all the need for cash and contactless cards
It is hard to envisage what the market will look like in 10 years from now but
it is clear that NFC phones and contactless cards will coexist. Mobile payment
is designed for low value transactions and is seen as a replacement for cash
that still represents 80 per cent of transactions.
Myth 8 | Mobile NFC: heard of it, but doesn’t sound real to me
NFC is under deployment in many countries around the world including France, UK,
USA, Poland, Japan, South Korea, Turkey, Singapore and the Netherlands, which is
leading the race with a wide-scale deployment expected in 2012.