Focus

International Gemalto Survey

Four out of Five Web Users Adopt Online Banking Services

Gemalto publishes the results of an international survey on internet users' attitudes towards using e-commerce and e-banking services. The study was conducted by Synovate, one of the world's top ten global market research firms, which interviewed a total of 1500 Web users in Brazil, France, Germany, the UK and the USA.

The survey indicates that e-banking and e-commerce have become a part of people's daily lives. They expect governments, banks and service providers to provide them with appropriate security so they can enjoy all digital world promises. Advanced authentication solutions that offer ease of use and robust protection can give these users the best of both worlds – convenience and security along with peace of mind.