Newtech is a Venezuelan group created in 2003 to represent other multinational corporations in the marketing of its products in Latin America countries, as well as to develop technological solutions based on said products. Newtech has established itself as a leader in the local market and as a one of the technology banking company with fastest growing in the region. Understanding market needs has allowed us to offer new services to meet specific requirements within the banking world. That is why we specialize in the development and support of technological solutions based on electronic microcircuit cards (Smart Cards) by creating process systematization solutions to increase the productiveness of companies in areas such as Financial sector, electronics, health, the government, and the transportation sector. Working together with Gemalto, Newtech installed in Caracas a Center Financial Card Personalization to meet the growing demand for this service in Venezuela. The combination of Gemalto's global experience with local knowledge and attention to Newtech has proved a winning formula for the success of this new Card Personalization Center. The Advanced Loyalty and Fidelity Application (ALFA) is a SmartCard-based application developed by NewTech for commercial establishments with interest in rewarding loyalty from their customer base, with discounts, prizes and special offers. At the same time, ALFA helps these establishments to learn about the purchasing patterns of customers, which in turn helps them to learn how to provide a better service or product. Newtech represents exclusively Gemalto in Venezuela and Puerto Rico. In Venezuela Newtech works with 9 of the Top 10 banks in the country, accompanying them from the design phase of the EMV Migration, including the definition, consulting and creating value-added services, and supporting them to the successful launch to the Chip Cards.
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