Strong efficiency improvement

• Structural revenue decline in Public Telephony was offset by solid growth in POS Terminals.
• Margins substantially increased on the back of efficiency gains and tight management of operating expenses.

Point-of-Sale (POS) terminals

Our secure Point-of-Sale (POS) devices are used to accept payments in retail outlets. Our brands include the Delta, MagIC, MagIC Evolution and MagIC³ families.

• MagIC³, our latest range, is designed to be easy to configure and easy-to-use, helping merchants to keep down overheads and enabling customers to quickly authenticate transactions.
• Our range includes wireless, desktop and multi-lane terminals as well as contactless readers and a range of accessories to help merchants optimize the customer experience.
• Our software development kits and training programs enable retailers to tailor their systems to particular circumstances. Our administration software gives them an out-of-the-box option for more conventional POS applications.

Public Telephony

Gemalto provides high-tech, multi-function prepaid cards for public telephony. These enable operators to offer added-value services to customers, for example, when making payments at kiosks and accessing online services.

• Our tamper-proof UniSAM (Security Application Module) system can be installed in payphones or terminals to authenticate prepaid user cards. This offers security against fraud and allows storage of issuers’ private information. Since it is built on open standards, it works with almost any legacy system.
• Our cards can be designed for any brand image, with custom shapes, artwork, advertising and additional features such as scratch panels. We even add fragrances to prepaid phone cards.

• Gemalto has nearly 30 years’ experience in the development and production of POS systems. Over that period, we have sold more than two million terminals and we now support over 120 terminal management systems in more than 25 countries.
• Our expertise in both card-based authentication and cryptography means we are strongly placed to satisfy both consumers’ and merchants’ security needs.
• With high levels of investment in software and services across Gemalto, we are able to provide not only the most advanced terminal technology, but also merchant support in the form of applications and consultancy.
• Since our terminals are based on the Linux operating system and open standards, they are adaptable to a range of back-end systems and offer a sound platform for future development.

• Gemalto is the world’s leading supplier of prepaid phone cards, with nearly 200 million units shipped in 2009.
• Our phone card solutions offer strong security for both operators and their customers. Our open Key Management System for authenticating card-based activities delivers a combination of security and flexibility.
• With our global footprint and diverse customer base, we support public telephony operators in a wide range of initiatives designed to promote their business.
• By sharing our sales and marketing know-how and our technical knowledge, we help operators develop fresh approaches to the highly mature fixed-line market. This enables them to remain distinctive and relevant in a world increasingly dominated by mobile communication.