Wireless technologies: Gemalto SIMagine Contest awards the most innovative projects

Gemalto, Samsung Electronics, Sun Microsystems, and mobile operators Maxis, MTN, Telefonica and TIM have selected start-ups and universities winners of the ninth edition of the SIMagine Contest
Mobile World Congress, Barcelona, Feb 13, 2008 - Yesterday evening, on February 12, a jury of leaders of the global mobile industry has awarded the eight teams that developed the most innovative wireless applications and services based on the JavaTM technology. Out of some 200 projects presented during the 2008 SIMagine worldwide contest, these teams received prizes worth up to 60 000 euros, which should help them conduct their projects.
Willing to support innovation in the field of wireless technologies, Gemalto, Samsung, Sun Microsystems and mobile operators Maxis, MTN, Telefonica et TIM have awarded the following projects:
- Golden Prize
NFC Coupon 
- SIODATA Technologies (China)
This wireless marketing and CRM solution uses NFC and Java CardTM technologies. It aims at leveraging couponing and creating more accurate advertising data analysis.
- Silver Prize
Precise BioMatch™ - Precise Biometrics (Sweden)
A secure solution for matching a person’s fingerprint with one stored inside the protected environment of a cell phone SIM card for  a reliable and user friendly authorization. Both security and privacy are protected as the matching is performed entirely inside the SIM card.
- Bronze Prize
Taggy Tones - Free Access (Italy)
A totally new way of buying, distributing, giving as gifts or exchanging ringtones or other digital content using a colorful card containing an RFID tag.
- Jury Prize
Medi-SIM - Massachusetts Institute of Technology (USA)
Medi-SIM offers SIM-based tools that aim at improving public health, especially in developing countries and other areas where people lack access to health information systems.
- Maxis Prize
SIMUnity - ST Petersburg University of Cinema and Television (Russia)
This project aims at providing the infrastructure to uniformly extend existing web-based social networks like MySpace and Facebook to the mobile environment and use different personalization services.
- MTN Prize
SIMply Informed - ISMEA   (France)
This original application keeps people connected with the information they need, anytime, anywhere.

- TIM Prize
Mobi Campus - Rhodes University (South Africa)
Mobi Campus is an integrated communication and access infrastructure for campus environments, which leverages mobile technologies with convergence on mobile devices.
- Telefonica Prize
SmartDoor Bell
- Upper Austria University of Applied Science (Austria)
This access solution, which replaces a standard intercom system with an NFC reader, works with an ordinary mobile phone for use in family homes as well as large office complexes with multiple entrances.  

About SIMagine

SIMagine is the Worldwide Mobile Communication & Java Card Developers Contest aiming at stimulating innovations using SIM-based solutions.
The contest initiated by Gemalto is organized in association with the main sponsors Samsung Semiconductor Europe and Sun Microsystems supported by Gemalto's operator partners Maxis, MTN, Telefonica and TIM for this edition.
Launched in 2000, SIMagine brings together talents such as research engineers and start-up entrepreneurs around the world to propose creative applications for tomorrow’s mobile services.
Over the last eight years, a total of 1400 participants representing more than 30 countries from all 5 continents have been promoting the Java SIM message through training in Europe, Africa, South America and Asia.
Innovative ideas are brought to life in the field of Gaming services, Financial services, Mobile Contactless services, Interactive services, Community services, Entertainment & Mobile TV, and Multimedia & Convergence. Applications are leveraging new technologies such as Java Card(tm), SIMToolkit , Smart Card Web Server / HTTP, NFC (Near Field Communication), Multimedia SIM, Peer-to-Peer technologies.

About Gemalto

Gemalto (Euronext NL 0000400653 GTO) is the leader in digital security with pro forma 2007 annual revenues of over €1.6 billion, more than 85 offices in 40 countries and about 10,000 employees including 1,300 R&D engineers.
In a world where the digital revolution is increasingly transforming our lives, Gemalto’s solutions are designed to make personal digital interactions more convenient, secure and enjoyable.
Gemalto provides end-to-end digital security solutions, from the development of software applications through design and production of secure personal devices such as smart cards, SIMs, e-passports, and tokens to the deployment of managed services for its customers.
More than a billion people worldwide use the company's products and services for telecommunications, financial services, e-government, identity management, multimedia content, digital rights management, IT security, mass transit and many other applications.

As the use of Gemalto’s software and secure devices increases with the number of people interacting in the digital and wireless world, the company is poised to thrive over the coming years.
Gemalto was formed in June 2006 by the combination of Axalto and Gemplus.
For more information please visit www.gemalto.com.

Rémi Calvet
Tel: +33 (0) 1 55 01 64 10
Mob: +33 (0) 6 22 72 81 58
E-mail: remi.calvet@gemalto.com
Sophie Mazoyer
Tel: +33 (0) 1 49 09 26 87
Mob : +33 (0) 6 07 21 08 77
E-mail: sophie.mazoyer@tbwa-corporate.com

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