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SingTel Mobile Selects SLP InfoWare's Predictive CRM Solution to Reduce Churn and Maximize Customer Retention
Singapore's incumbent operator adopts SLP InfoWare's Predictive CRM solution to identify at-Risk customers and run proactive marketing campaigns.
Paris, April 16, 2001 - SLP InfoWare, Inc., a wholly owned subsidiary of Gemplus (GEMP) and a global leader in customer relationship management solutions, today announced SingTel that Mobile has selected its Predictive CRM solution to launch proactive campaigns to reduce customer churn.
"Using the Predictive CRM solution from SLP InfoWare, SingTel Mobile can anticipate the needs of our customers and proactively control churn, " said Timothy Goh, CRM Director, Consumer Business SingTel. "With the help of SLP InfoWare's Predictive CRM solution, we are 20% reactive and 80% proactive."
With over 50% share in a market with a 70% penetration rate, SingTel Mobile's aggressive and proactive approach to reducing churn and retaining customers means that even modest gains in customer retention could become a leading source of new revenue for the company.
"SLP InfoWare is pleased to have been selected by SingTel Mobile - a leading tier one operator in Asia," said Jean Schmitt, CEO of SLP InfoWare. "The fact that SLP InfoWare's first customer in Asia is also the most highly acclaimed mobile provider in the region emphasizes the importance of Predictive CRM to the competitive business strategy of communications companies across the globe."
SingTel Mobile has purchased SLP InfoWare's Churn/CPSTM, an automated and scalable customer retention software application that provides SingTel Mobile with the ability to proactively identify customers that are likely to churn and approach them with targeted offers that meet business objectives. Churn/CPS resides above SLP InfoWare's Customer Profiling System (CPS) Platform, which provides a core set of automated statistical, segmentation and profiling functions as well as fundamental business logic. SLP InfoWare's CPS Platform transforms subscriber data into actionable predictive knowledge and creates high ROI, optimized, one-to-one campaigns.
SLP InfoWare collaborated with Hewlett Packard on the implementation of the systems purchased by SingTel Mobile, successfully completing the project within five months. Over the course of the project SLP InfoWare's products were integrated with Valex / Exchange Apps. and will ultimately integrate with Siebel's eCommunications providing real-time scoring of profiles and identification of optimized offers.
Currently running on SingTel Mobile's network, SLP InfoWare's Predictive CRM solution generates predictive models that target customers who are at risk of churn and then interfaces with Siebel's eCommunications to support outbound campaigns to SingTel Mobile's postpaid subscribers. As SingTel Mobile seeks to be even more proactive, SLP InfoWare can provide the ability to target cross sell and up sell offers and be integrated in to e-channels and call centers to support inbound campaigns.
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About SingTel
SingTel is Asia's leading communications company with a comprehensive portfolio of services that include voice and data services over fixed, wireless and Internet platforms. Serving both the corporate and residential markets, SingTel is committed to bringing the best of global communications to its customers in the Asia Pacific and beyond.
The SingTel Group is expanding rapidly into overseas markets, with current investments of more than S$5 billion (US$2.9 billion) in about 100 joint ventures and associated companies in over 20 countries and territories. Its major investments include Belgacom of Belgium, Advanced Info Service of Thailand, New Century Infocomm of Taiwan, the Bharti Telecom Group of India and Globe Telecom of the Philippines. More information can be found @ www.singtel.com.
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About SLP Infoware
SLP InfoWare (www.slpinfoware.com), a Gemplus company, is a world leader in Predictive Customer Relationship Management software (P-CRM) for the telecommunications, electronic commerce and mobile electronic commerce sectors. The SLP InfoWare P-CRM platform enables marketing professionals to build precise customer behavior models and to use the analysis to automate targeted marketing operations, to retain customers and guide one-to-one marketing actions which personalize offers and product groups. SLP InfoWare software is used to predict the behavior of over 30 million customers in the United States, Europe, Asia, Africa and Latin America. Based in Paris, SLP InfoWare also has offices in Boston, London, Frankfurt and Singapore.
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About Gemplus
GEMPLUS: the world's leading smart card solutions provider
Since its creation in 1988, Gemplus International S.A.(Euronext: Sicovam 5768 and NASDAQ:GEMP) has driven the global marketing and deployment of smart card-based applications for telecommunications, financial services and e-business security.
Gemplus is instrumental throughout the value chain - chip design, card management systems, software development, and consulting - delivering integrated custom-made solutions for the security, personalization and privacy management needs of clients and partners worldwide.
Gemplus technology has played a defining role in the development of wireless telephony since the introduction of SIM cards into the GSM standard in 1990. For more than a decade, Gemplus has pioneered applications that enable network operators around the world to answer the changing needs of their customers. Gemplus was first to market with a 3G card and supplies a product range compliant with new and emerging transmission standards - 2.5G, 3G.
In 2000, revenue was 1.205 BE, up 57% from the previous year's 767ME. Net income was 99 ME. Gemplus employs more than 7800 people in 37 countries worldwide.
Since 11 December 2000, Gemplus shares have been trading on Euronext Paris S.A. First Market and on Nasdaq in the form of ADSs.
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Contacts
SLP InfoWare, Jerome Nadel
PR21 Vice President Worldwide Marketing
SLP InfoWare
(415) 369-8100 (617) 742-4102
jnadel@slpinfoware.com
Gemplus Corporate, Marielle Bricman
Press Relations Manager, Product & Technology
33 4 42 36 55 96
marielle.bricman@gemplus.com
©2001 Gemplus All rights reserved. Gemplus,
the Gemplus logo and GemSense are trademarks and service marks of Gemplus
S.A. and are registered in certain countries. All other trademarks and
service marks, whether registered or not in specific countries, are the
property of their respective owners.
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