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Ivoiris Turns to SLP InfoWare’s Predictive CRM Solution to Maximize Customer Retention
France Telecom’s subsidiary in Ivory Coast deploys P-CRM software to predict multiple customer behaviors and optimize marketing campaigns
Paris 6 June 2001 – SLP InfoWare announced today that Ivoiris, France Telecom’s mobile-phone subsidiary in Ivory Coast, has selected and implemented SLP InfoWare's predictive customer relationship management (P-CRM) software to decrease churn and bad debt in its prepaid and postpaid subscriber base and to increase revenues from optimized marketing campaigns.
With 240,000 mobile subscribers and 48 percent market share in Ivory Coast, Ivoiris is leading the way in one of the fastest growing cellular markets in Africa. According to forecasts, Ivory Coast will reach 1.7 million subscribers by 2005 and have a 10 percent penetration rate. Ivoiris has begun the implementation of the complete P-CRM solution from SLP InfoWare to help maintain its leadership and increase revenue growth through more successful subscriber acquisition and retention.
“With SLP InfoWare’s P-CRM solution, Ivoiris is able to address two core business issues: churn and bad debt,” said Valerie Tiacoh, director of marketing. “SLP’s predictive platform helps us proactively identify at-risk customers and act efficiently and cost effectively with targeted optimized marketing campaigns.”
Ivoiris adopted SLP InfoWare’s solution after SLP successfully demonstrated its software could identify at-risk customers and measure ROI. Although Ivoiris did not have a data warehouse infrastructure or a CRM system in place, SLP InfoWare’s team integrated its P-CRM solution into Ivoiris’ business model in a trial deployment. The trial’s immediate success prompted Ivoiris to implement SLP InfoWare’s software solutions.
SLP InfoWare’s Churn/CPSTM is used to address churn in Ivoiris’ prepaid customer base. Churn/CPSTM enables Ivoiris to leverage its traffic data and identify behaviors associated with non-renewal, allowing the company to act proactively to retain customers before their accounts expire providing them with incentives to repurchase prepaid service.
To mitigate revenues lost from bad debt in its postpaid market, Ivoiris is using SLP’s software to identify subscribers who present a debt risk and target them proactively. This enables Ivoiris’ financial and marketing teams to take proactive action through targeted one-to-one collection campaigns that increase the likelihood for any particular customer to pay their bills, stabilizing revenue stream and reducing collections costs.
"Ivoiris is another excellent example of how a complete P-CRM software solution can help telcos not only reduce churn or debt risk problems, but also increase the value of the marketing campaigns through automation and real-time optimization," said Vincent Ramus, vice president of EMEA for SLP InfoWare. "Ivoiris will be able to score individual subscribers for multiple behaviors and successfully retain them with the optimized 1-to-1offers. Creating, distributing, and leveraging predictive knowledge within the same P-CRM loop will become the main advantage Ivoiris will use in maximizing customer loyalty and revenue.”
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About Gemplus
GEMPLUS: the world's leading smart card solutions provider
Since its creation in 1988, Gemplus International S.A.(Euronext: Sicovam 5768 and NASDAQ:GEMP) has driven the global marketing and deployment of smart card-based applications for telecommunications, financial services and e-business security.
According to the most recent third party research, Gemplus leads the industry with 35% market share by volume in memory and micro-processor cards (Gartner Dataquest, 2000)
Gemplus is instrumental throughout the value chain - chip design, card management systems, software development, and consulting - delivering integrated custom-made solutions for the security, personalization and privacy management needs of clients and partners worldwide.
Gemplus technology has played a defining role in the development of wireless telephony since the introduction of SIM cards into the GSM standard in 1990. For more than a decade, Gemplus has pioneered applications that enable network operators around the world to answer the changing needs of their customers. Gemplus was first to market with a 3G card and supplies a product range compliant with new and emerging transmission standards - 2.5G, 3G.
In 2000, revenue was 1.205 BE, up 57% from the previous year's 767ME. Net income was 99 ME. Gemplus employs more than 7800 people in 37 countries worldwide.
Since 11 December 2000, Gemplus shares have been trading on Euronext Paris S.A. First Market and on Nasdaq in the form of ADSs.
Gemplus: www.gemplus.com
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About Ivoiris
Ivoiris provides mobile services to 50 percent of Ivoirians—more than 260,000 customers, 85 percent of which have prepaid accounts. With the widest coverage and the most reliable network in Côte d’Ivoire, Ivoiris connects nearly 60 rural and urban cities in its nation-wide GSM network to provide voice, SMS and FaxData services. Ivoiris continues to serve its customers beyond the borders of Côte d’Ivoire through nearly 100 roaming agreements with more than 60 mobile operators worldwide. Ivoiris was launched in 1996 as a joint venture between France Telecom, which holds 85 percent of its shares, and Ivoirian investment group, SIFCOM, with 15 percent. The full name of the company is Société Ivoirienne des Mobiles, but its services are marketed under Ivoiris, the trademark of the network. Ivoiris has a share capital of 4,136,000,000 F CFA.
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About SLP InfoWare
SLP InfoWare (www.slpinfoware.com), a Gemplus company is a world leader in Predictive Customer Relationship Management software (P-CRM) for the telecommunications, electronic commerce and mobile electronic commerce sectors. The SLP InfoWare P-CRM platform enables marketing professionals to build precise customer behavior models and to use the analysis to automate targeted marketing operations, to retain customers and guide one-to-one marketing actions which personalize offers and product groups. SLP InfoWare software is used to predict the behavior of over 30 million customers in the United States, Europe, Asia, Africa and Latin America. Based in Paris, SLP InfoWare also has offices in Boston, London, Frankfurt and Singapore.
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Contacts
Gemplus Corporate, Marielle Bricman
tel: 33 4 42 36 55 96
email: marielle.bricman@gemplus.com
©2001 Gemplus All rights reserved. Gemplus,
the Gemplus logo and GemSense are trademarks and service marks of Gemplus
S.A. and are registered in certain countries. All other trademarks and
service marks, whether registered or not in specific countries, are the
property of their respective owners.
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