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Gemplus and SLP InfoWare Unveil Secure, Device-Driven Wireless CRM and Personalization Technology
SLP InfoWare's P-CRM platform will extend to Gemplus SIM cards to create secure, privacy protected, real time personalization for mobile devices.
Cannes, Feb. 26, 2001 - Gemplus, the world's leading provider of smart card-based solutions, security and wireless applications, and SLP InfoWare, a global leader in predictive customer relationship management (P-CRM) solutions, announced today at the 3GSM World Congress their joint development of SIM card-based CRM applications, marking a milestone in Gemplus' strategy to leverage the inherent capabilities of the SIM card as the computing engine within the mobile device.
"The inherently secure and pervasive SIM card with its standard communication infrastructure is the ideal host for customer centric applications for mobile telephony and ultimately mobile computing," said Dr. Ron Black, vice president and general manager for Gemplus' Next Generation Networks Division. "These applications will deliver fundamental business value for service providers, while offering utility and privacy for end users."
The technology extends SLP InfoWare's P-CRM platform to the SIM card whereby subscriber profiles are captured in real time on the mobile device. As thresholds are reached, the P-CRM application sends alerts over the air to the operator, triggering the selection of an optimized offer to be sent back to the SIM card and displayed on the mobile device. The SIM card ensures security and maintains privacy for the subscriber. Inherent within this framework is the ability for the user to deactivate or "opt out" of this service. This technology is already in pilot at a tier one GSM operator.
SLP InfoWare's P-CRM solution uses real-time subscriber data to proactively identify end-users likely to churn, or opportunities to cross-sell and up-sell, then promotes targeted offers that have a high propensity to be accepted. With its Version 4.0 release, SLP has added Upsell/CPSTM and Cross-Sell/CPSTM capabilities that complement its Churn/CPSTM solution. "The enhanced platform addresses both cost mitigation and revenue generation, maximizing the value of each subscriber," explained Jean Schmitt, CEO of SLP InfoWare.
SLP InfoWare's automated modeling environment creates predictive knowledge used to design and optimize campaigns, which are delivered in real-time to multiple customer touch points, including call centers and eCare web sites. As subscribers contact the service provider, they are scored in real time for a dynamic behavioral profile that is matched with an offer that is most likely to be accepted.
"Predictive modeling of customer behavior optimizes customer interaction by providing subscribers with relevant offers, based on real time profiling, designed to enhance the customer's relationship with their service provider," said Dr. Wolfgang Martin, a senior vice president with META Group. "The obvious next step for this state of the art interaction model is bringing the profiling direct to the device itself."
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About Gemplus
GEMPLUS: the world's leading smart card solutions provider
Since its creation in 1988, Gemplus International S.A.(Euronext: Sicovam 5768 and NASDAQ:GEMP) has driven the global marketing and deployment of smart card-based applications for telecommunications, financial services and e-business security.
Gemplus is instrumental throughout the value chain - chip design, card management systems, software development, and consulting - delivering integrated custom-made solutions for the security, personalization and privacy management needs of clients and partners worldwide.
Gemplus technology has played a defining role in the development of wireless telephony since the introduction of SIM cards into the GSM standard in 1990. For more than a decade, Gemplus has pioneered applications that enable network operators around the world to answer the changing needs of their customers. Gemplus was first to market with a 3G card and supplies a product range compliant with new and emerging transmission standards - 2.5G, 3G.
In 2000, revenue was 1.205 BE, up 57% from the previous year's 767ME. Net income was 99 ME. Gemplus employs more than 7800 people in 37 countries worldwide.
Since 11 December 2000, Gemplus shares have been trading on Euronext Paris S.A. First Market and on Nasdaq in the form of ADSs.
Marielle Bricman
Press Relations Manager, Product & Technology
33 4 42 36 55 96
marielle.bricman@gemplus.com
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About SLP Infoware
SLP InfoWare (www.slpinfoware.com), a Gemplus company, is a world leader in Predictive Customer Relationship Management software (P-CRM) for the telecommunications, electronic commerce and mobile electronic commerce sectors. The SLP InfoWare P-CRM platform enables marketing professionals to build precise customer behavior models and to use the analysis to automate targeted marketing operations, to retain customers and guide one-to-one marketing actions which personalize offers and product groups. SLP InfoWare software is used to predict the behavior of over 30 million customers in the United States, Europe, Asia, Africa and Latin America. Based in Paris, SLP InfoWare also has offices in Boston, London, Frankfurt and Singapore.
Bruce Fienberg / Jerome Nadel
PR21 Vice President Worldwide Marketing
SLP InfoWare
(415) 369-8105 (617) 742-4102
bruce_fienberg@pr21.com
jnadel@slpinfoware.com
©2001 Gemplus All rights reserved. Gemplus,
the Gemplus logo and GemSense are trademarks and service marks of Gemplus
S.A. and are registered in certain countries. All other trademarks and
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