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Gemplus launches "EMV Prime", a suite of solutions designed
to guide banks on best path to migration
"EMV Prime" is
a suite of solutions addressing the EMV challenges faced by financial
institutions in different geographies and segments
Sharing its experience in pioneering and deploying
smart card solutions in the banking market, Gemplus "EMV Prime"
is designed to reduce total cost of migration by up to 25%, speed time
to market, & enable innovative revenue-generating services
Luxembourg 18th February 2002 - Gemplus, the world's number one provider
of solutions empowered by Smart Cards, today announces the launch of its
"EMV Prime" suite of solutions. "EMV Prime" comprises
a suite of solutions catered towards financial institutions in various
geographies and segments. It aims to provide a simple and cost-effective
path for achieving EMV compliance. Solutions include best-practice implementation
methodology, optimisation tools, pre-integrated hardware and software,
smart cards and card issuing services.
EMV migration is a given, a mandate that must be fulfilled. While the
need for compliance is clear, financial institutions have repeatedly expressed
concerns in defining an optimal migration path to EMV. Since the EMV standard
was created in 1996, very few financial institutions have implemented
it. However, considering the payment associations' mandate timelines,
the time has come for choosing a migration strategy and the right partner
to work with. Gemplus' "EMV Prime" is aimed at addressing these
upcoming challenges and concerns.
Leveraging its experience of EMV projects over the past three years,
Gemplus has designed "EMV Prime" to reduce total cost of migration
by up to 25%. Solutions are crafted to meet the repeated customer requests
for packaged products and services that reduce migration complexity, limit
operational risks and reduce time to market. In addition, it paves the
way for the delivery of high-value, differentiating services to cardholders.
As a result, this enables financial institutions to make a step beyond
EMV to extend their marketing reach, increase brand affinity and generate
higher revenue.
"By working closely with our customers and sharing with them our
competencies and knowledge, Gemplus is able to fine-tune its offering
at each step of the migration, from solution discovery to deployment."
says Gilles Michel, Gemplus VP Financial and Security Services. "This
enables us to continuously enrich "EMV Prime" with new features,
acknowledging the diversity of our customers' needs and drivers."
"EMV Prime" optimises each solution with the combination of
its own proven technology bricks with components from other key industry
players. "EMV Easy", an EMV migration solution developed with
ACI Worldwide and Compaq to provide a comprehensive package of products
and services targets medium sized financial institutions, and marks the
significant first step in providing EMV solutions to the market. EMV solutions
targeting all remaining tiers of banks will be announced over the next
few months.
About Gemplus
Gemplus is the world's number one provider of solutions empowered by smart
cards. Gemplus helps its clients offer an exceptional range of portable,
personalized solutions that bring security and convenience to people's lives.
These include mobile Internet access, interoperable banking facilities,
e-commerce, and a wealth of other applications. Gemplus is the only completely
dedicated, truly global player in the smart card industry, with the largest
R&D team, unrivalled experience, and an outstanding track record of
technological innovation. Gemplus trades its shares on Euronext Paris S.A.
First Market and on the Nasdaq Stock Market as GEMP in the form of ADSs.
Its revenue in 2000 was 1.205 Billion Euros. It employs 6721 people in 37
countries throughout the world.
Gemplus: Beyond smart
Contacts
Gemplus, Marielle Bricman
Phone: +33 (0)4 42 36 55 96
marielle.bricman@gemplus.com
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