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 Gemplus
Launches GemSuite InTouch to Improve Operators Customer™ Acquisition
and Loyalty Campaigns
- Gemplus commercially launches GemSuite InTouch,
the latest addition to Gemplus' Predictive-CRM (P-CRM) Suite
- GemSuite InTouch, co-designed and deployed by TMN,
demonstrates immediate improvements in the acquisition and loyalty of
customers
- Portuguese operator TMN deploys GemSuite InTouch
to improve its acquisition and loyalty programme
Gemenos, France, October
29, 2002 - Gemplus (NASDAQ: GEMP), the world's leading provider of
smart card solutions, announced today the availability of GemSuite InTouch,
a new offer in Gemplus' Predictive CRM Suite. Designed in conjunction
with TMN, the mobile telecommunications arm of Portugal Telecom (NYSE:
PT; BVL: PTCO.IN), GemSuite InTouch allows the control, simulation, automation
and measurement of acquisition and loyalty campaigns.
Deployed as either part of the Gemplus
P-CRM suite of applications, or as a standalone, GemSuite InTouch can
increase the value of existing P-CRM modules such as GemSuite Churnä
(previously Churn/CPS) and help operators in two important phases of the
customer lifecycle: acquisition and loyalty. In the acquisition phase
for instance, potential market segments can be defined according to customers'
social-professional profiles, geographical residence and age. The automation
process can manage all steps of the creation, execution and tracking,
process to create "routine" campaigns, which launch themselves
automatically. For example, loyalty campaigns can be timed around customers'
birthdays, whereas the "control" feature keeps track of campaign-related
activities and costs.
GemSuite InTouch is designed to be a flexible and effective, yet easy-to-use
campaign management tool, allowing automatic repetition and extension
of routine campaigns. It also simplifies previously complicated processes,
for example, it replaces Structured Query Language (SQL) requests with
a graphical drag and drop type functionality.
"We enjoyed significant success in controlling our customer churn
rate through using GemSuite Churn™. So, when our efforts progressed
to improving the productivity of our acquisition and loyalty campaigns,
we turned to Gemplus and worked together to develop GemSuite InTouch,"
explained Fernando Querido, Director, Services and Prices Management,
TMN. "Building on our existing GemSuite P-CRM application, GemSuite
InTouch allows us to benefit from the same cost control, process automation
and measurable return on investment that we use for predictive retention
campaigns."
Bringing together Gemplus' P-CRM expertise and TMN's field experience,
the two companies co-designed GemSuite InTouch over a period of six months.
The product development concluded with TMN beta testing the solution during
the summer, in order to be fully operational by September, at a period
when TMN marketers fully resume their loyalty campaigns activity.
"Partnering with TMN was a great opportunity to identify the clients'
needs and respond with a solution that meets most network operators campaign
management requirements. . Both TMN and Gemplus are pleased with the result,"
said Alain Amariglio, VP R&D Predictive CRM, Gemplus. "GemSuite
InTouch is a scalable and flexible application which addresses operator's
CRM needs for running acquisition and loyalty campaigns at low cost and
with measurable returns."
GemSuite InTouch is readily available to operators globally from 15th
September 2002.
About TMN
TMN - Telecomunicações Móveis Nacionais, S.A.,
is Portugal Telecom's mobile operator and the mobile market leader in
Portugal, with near 50% market share.
Using GSM 900 technology since 1992 and DCS 1800 radio technology since
1998, TMN is one of the first worldwide mobile operators to commercialise
high-speed WAP added value services as well as fast access to Internet
over GPRS.
Having been the first mobile operator launching the pre-paid card concept
in 1995 - Mimo -, a concept soon adopted worldwide, TMN played a unique
role in pioneering the large scale use of mobile phones in Portugal, a
role to be repeated in the creation of the information society and in
the equally large-scale use of UMTS technology and related services.
About Gemplus
GEMPLUS: the world's leading provider of smart card solutions.
Gemplus helps its clients offer an exceptional range of portable, personalized
solutions that bring security and convenience to people's lives. These
include mobile internet access, inter-operable banking facilities, e-commerce
and a wealth of other applications.
Gemplus is the only completely dedicated, truly global player in the Smart
Card industry, with the largest R&D team, unrivalled experience, and
an outstanding track record of technological innovation.
In 2001, Gemplus was the worldwide smart card leader in both revenue
and total smart card shipments (source: Gartner-Dataquest, Frost and Sullivan)
. Gemplus was also awarded Frost and Sullivan's 2002 Market Value Award
for its exceptional performance.
Gemplus trades its shares on Euronext Paris S.A. First Market and on
the Nasdaq Stock Market(tm) as GEMP in the form of ADSs. Its revenue in
2001 was 1 billion Euros.
Gemplus: Beyond Smart
www.gemplus.com
For further information please contact:
Gemplus
Jane Strachey
Tel: +33 (0)4 42 36 46 61
Email:jane.strachey@gemplus.com
Edelman PR Agency
Aruna Sharma
Edelman PR
Tel +44 (020) 7344 1282
aruna.sharma@edelman.com
©2002 Gemplus All rights reserved. Gemplus
and the Gemplus logo are trademarks and service marks of Gemplus S.A.
and are registered in certain countries. All other trademarks and service
marks, whether registered or not in specific countries, are the property
of their respective owners. Java and Java Card are trademarks or registered
trademarks of Sun Microsystems, Inc. in the United States and other countries.
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