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 Mobile
TeleSystems And Gemplus Announce Unprecedented Results of Russian Operator's
Dynamic SIM Services Offering - MTS-Info
First results of the SIM-based value added service
package show this to be the most extensive set of dynamic SIM services
ever provided to Russian subscribers.
- 6 months into deployment, more than 700,000
users have access to MTS-Info, making the total number of requests to
MTS-Info 5% of all billed SMS traffic in the Mobile TeleSystems network
- The offer is based on the Gemplus technology:
SIM Browser, OTA1 Platform and SIM cards
- Gemplus' Mobile Self-Care solution enables
Mobile TeleSystems subscribers to select and manage their own set of
services including chat, e-mail, mobile banking and mobile account management
- Dynamic SIM Toolkit technology and Gemplus
SIM cards mean that there is no need to change the handset or set-up
additional Internet connections to access the new services
Moscow, 24 October 2002, Gemplus (Paris Euronext:
Euroclear 5768 and NASDAQ: GEMP), the world's leading provider of smart
card solutions, and Mobile TeleSystems (NYSE: MBT), Russia's leading mobile
network operator, announce positive results following the first six months
of MTS-Info.
In April 2002, Mobile TeleSystems offered its subscribers a new package
for wireless services, MTS-Info, enabling access to various information
resources. Gemplus provided the SIM-browsing technology, which provides
subscribers with access to a wide range of services such as E-mail, SMS
Chat, Mobile Banking, mobile account management and many others.
The Gemplus OTA platform, GemXplore SuiteTM, together with its online
gateway, GemXplore On-lineTM, enabled Mobile TeleSystems to remotely manage
hundreds of thousands of handset homepages and successfully deliver a
range of value-added services for Mobile TeleSystems subscribers in Moscow.
The results already show positive interest in the services offered. In
the 6 months since deployment, more than 700,000 users have access to
MTS-Info, making the total number of requests to the service offering
5% of all billed SMS traffic in the Mobile TeleSystems network. The new
value-added services package is marked by its unbeaten convenience and
simplicity. Thanks to built-in Mobile Self-Care, subscribers can choose
to download or discard any service from the package via their own mobile
handset.
The Mobile Self-Care System is one of the main assets for mobile subscriber.
Mobile TeleSystems subscribers are able to quickly and reliably create
an individual set of services to manage the SIM card memory themselves.
Moreover, the Gemplus solution made it possible for Mobile TeleSystems
subscribers to self-manage their mobile accounts reducing the number of
calls to the customer call center. Mobile subscribers can choose between
Cyrillic or Latin alphabets for all services offered.
Philippe Vallée, President of Gemplus Telecom Business Unit, said:
"MTS-Info is one of the most advanced SIM-based service offerings
on the market. We recognise that the future of mobile telecommunications
lies in providing mobile subscribers with a convenient and reliable set
of services. By providing "one click" access, the SIM has a
strong role as a reliable VAS enabler. Thus, Mobile TeleSystems is able
to forge strong relationships with their subscribers and we are keen to
help them maximize this. The results are already impressive and we will
continue to work together to build on this."
Mikhail Susov, the Mobile TeleSystems First Vice President said:
"Mobile TeleSystems' strategy is to get our subscribers used
to using their handset for more than voice services. By deploying MTS-Info
via the SIM platform, we are able to offer our subscribers with a greater
choice of wireless services and a more customized user experience. In
addition, we are using the SIM as a powerful marketing tool establishing
subscribers' loyalty and boosting SMS traffic. We are delighted with the
current results - thanks to Gemplus' experience and knowledge which
brought this project to fruition."
About MTS-Info
Mobile TeleSystems has deployed a range of services from Traffic information,
email, various entertainment and community services (chat, find a friend),
to event-related services, such as "World Cup 2002". This enabled
35,000 mobile subscribers to receive up-to-the-minute information on their
mobile phones via the dynamic STK menu. When the World Cup ended, this
service ceased to exist and subscribers were able to re-use the newly
available space in the SIM to download other services of interest.
About Gemplus
GEMPLUS: the world's leading provider of smart card solutions.
Gemplus helps its clients offer an exceptional range of portable, personalized
solutions that bring security and convenience to people's lives. These
include mobile internet access, inter-operable banking facilities, e-commerce
and a wealth of other applications.
Gemplus is the only completely dedicated, truly global player in the Smart
Card industry, with the largest R&D team, unrivalled experience, and
an outstanding track record of technological innovation.
In 2001, Gemplus was the worldwide smart card leader in both revenue
and total smart card shipments (source: Gartner-Dataquest, Frost and Sullivan)
. Gemplus was also awarded Frost and Sullivan's 2002 Market Value Award
for its exceptional performance.
Gemplus trades its shares on Euronext Paris S.A. First Market and on
the Nasdaq Stock Market(tm) as GEMP in the form of ADSs. Its revenue in
2001 was 1 billion Euros.
Gemplus: Beyond Smart
www.gemplus.com
For further information please contact:
Gemplus
Jane Strachey
Press Relations Manager;
Gemplus Telecom
Tel +33 (0) 442364661
Jane.strachey@gemplus.com
Edelman Public Relations Worldwide
Vanessa Wong
Account Director, Edelman
Tel +44 (0) 20 7344 1349
vanessa.wong@edelman.com
©2002 Gemplus All rights reserved. Gemplus
and the Gemplus logo are trademarks and service marks of Gemplus S.A.
and are registered in certain countries. All other trademarks and service
marks, whether registered or not in specific countries, are the property
of their respective owners. Java and Java Card are trademarks or registered
trademarks of Sun Microsystems, Inc. in the United States and other countries.
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