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Gemplus and Realtime partner to offer SIM-based Mobile Entertainment
Applications
Partnership will enable Gemplus and Realtime to offer
off-the-shelf applications to help operators differentiate their service
offering and increase ARPU
- Operators will enhance customer experience through
new entertainment services and applications
- Operator will also boost SMS traffic through SIM
Toolkit technology
- Offering forms part of Gemplus' ARPU FactoryÔ
suite of applications solutions to help operators generate ARPU
3GSM World Congress, Cannes, 19 February 2002 - Gemplus, the world's
leading provider of solutions empowered by smart cards, and Realtime,
the leading European provider of wireless application infrastructure and
value-added services to the mobile market, announced the release of their
joint offer for SIM-based mobile entertainment services to operators.
Gemplus brings its expertise in SIM card technology and OTA platforms,
and Realtime their deep knowledge of the entertainment industry. The Realtime
entertainment platform enables the end-user to access the wide range of
Realtime SMS services with their mobile phones while Gemplus provides
a user-friendly interface through the implementation of STK technology.
It is already acknowledged that the use of STK for SMS-based services
increases usage significantly due to the improved ergonomics and instant
access to applications directly from the handset.
With an extensive offer of games, chat & dates, multimedia and info-manager
services, Gemplus and Realtime will be able to address all mobile market
segments. These services will be available on all STK handsets and are
a direct response to end-user demand to mobile entertainment.
"For continued business success in a market where wireless data
services will contribute to a growth of ARPU, we understand the need to
provide off-the-shelf applications" comments Philippe Vallée
Telecom Business Unit Manager "These must be quick to deploy, work
across open platforms, and most importantly generate revenue or cut costs."
Mobile Entertainment represents an important source of revenue; the wireless
gaming market will be worth US $ 2.07bn in 2006 (Source : New Media Age,
August 2001). Quizzes, ring tones and other mobile entertainment services
could be used as powerful loyalty and differentiation tools as four out
of five mobile users are likely to play wireless games in 2005. The package
from Gemplus and Realtime meets the growing demand for mobile entertainment
and provides additional revenue for mobile operators today.
"The joint offer from Gemplus and Realtime brings the very best
in entertainment to the mobile market. The SIM based applications give
the users convenient, instant access to 'fun-on-your-mobile' exploiting
the best of technology. For mobile operators, high-image offers with a
solid business case are exactly the ingredients needed to gain a competitive
edge within a wireless data environment" comments Jacob Beckmann,
CEO of Realtime.
This offer forms part of Gemplus' ARPU Factory, the industry's most comprehensive
platform of solutions, a series of interworking solutions designed to
reduce operator costs, reduce churn and enhance the relationship with
the end-user. It is through these solutions that operators will be able
to increase their ARPU while offering a secure and improved service to
their subscribers.
The Gemplus ARPU Factory Applications Solutions Suite comprises over
300 value-added services to provide operators worldwide new revenue streams.
SIM-based services include, but are not limited to, the following:
- Information on Demand
- Location-based services
- Mobile Banking
- Mobile Payment
- Email
- Browsing
Mobile Entertainment - Gemplus and RealTime
Gemplus Wireless Partners Program - Community of developers and content
providers.
For more information, please visit the Gemplus stand (Hall 2, D56) at
the 3GSM World Congress or Cross the Croisette to join us in the Gemplus
Experience Center.
About Gemplus
Gemplus is the world's number one provider of solutions empowered by smart
cards. Gemplus helps its clients offer an exceptional range of portable,
personalized solutions that bring security and convenience to people's lives.
These include mobile Internet access, interoperable banking facilities,
e-commerce, and a wealth of other applications. Gemplus is the only completely
dedicated, truly global player in the smart card industry, with the largest
R&D team, unrivalled experience, and an outstanding track record of
technological innovation. Gemplus trades its shares on Euronext Paris S.A.
First Market and on the Nasdaq Stock Market as GEMP in the form of ADSs.
Its revenue in 2000 was 1.205 Billion Euros. It employs 6721 people in 37
countries throughout the world.
Gemplus: Beyond smart
About Realtime
Realtime is recognized as a leading European provider of wireless application
infrastructure and value added services to the mobile market.
With an impressive track record, the company is highly experienced in building,
operating and hosting wireless data services across browsing and access
technologies. Realtime offers access to a high-performance platform upon
which the company hosts single or multi-user applications available through
SMS, SIM Tool Kit, EMS, MMS, GPRS, WAP and web. All Realtime services are
designed to mesh with the behavior and preferences of the end-user.
The complete turnkey infrastructure enables Realtime customers to rapidly
respond to market demands for advanced value added mobile services. This
positions Realtime as a preferred partner for network operators and media
companies.
www.realtime.dk
Contacts
Gemplus Global
Marielle Bricman
Press Relations Manager
Tel : +33 (0)4 42 36 55 96
marielle.bricman@gemplus.com
Edelman PR Worldwide
Florent Guibert
Account Manager
Tel : +33 (0)1 56 69 75 00
florent.guibert@edelman.com
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