 Celltick and Gemplus Offer Always-On Interactive Broadcast
Marketing Over a Mobile Phone
Uses
subscriber’s idle time to broadcast silent and non-intrusive offers to
help operators generate additional revenue.
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Operators
offer subscribers opt-in/opt-out
solution
to receive real-time information services such as news, promotions,
interactive services or location-based services
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Non-intrusive
content is broadcast silently during idle time of subscriber’s GSM/GPRS
handset
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Operators can generate revenue from content, applications
and value-added services via continuous, interactive channel with
subscribers
3GSM World Congress, 18 February 2003, - Gemplus (Paris Euronext:
Euroclear 5768 and NASDAQ:GEMP), the world's leading provider of smart
card solutions, and Celltick Technologies Ltd, the premier provider of
mobile interactive broadcast solutions, today announce a new solution
for operators to enable "always on" interactive-broadcast marketing
on mobile handsets.
Available as an opt-in or opt-out application, the solution enables GSM/GPRS
network operators to broadcast content, applications or offers to use
value-added services continuously during the idle time of a subscriber's
handset. The service is non-intrusive as there are no alerts or beeps
sent to the subscriber. Messages appear on the screen for approximately
one minute like an interactive screen saver and no information is stored
on the SIM card, inbox or phone itself. Interested subscribers simply
have to click on the service advertised to access the content.
To date, three main issues have created barriers to value-added service
uptake. Firstly, subscribers lack awareness of what value-added services
are available. Cumbersome interfaces and the need for subscribers to initiate
services through repeated clicks on the phone further deter subscribers
from exploring new services. This solution overcomes these issues by using
the handset screen as the ultimate silent and personalised service which
subscribers can choose to interact with.
This solution uses Celltick's proprietary Interactive Broadcast technology
with Gemplus' range of SIM cards for native and Java technologies, GemXploreÔ.
Celltick's Interactive Broadcast Solution uses Gemplus' dynamic SIM Toolkit
(STK) technology to deliver these offers to the mobile handset. Celltick's
Interactive Broadcast platform has already been successfully deployed
nationwide in India for Hutch (formerly Hutchinson) and Orange in Mumbai.
Commenting on the announcement, Yossi Wellingstien, Celltick CEO, said;
"Our partnership with Gemplus will enable us to target new opportunities
within Europe that mirror the successes we've had in Asia."
"The integration of Celltick's Interactive Broadcast Platform with
our smart card technology has created an innovative solution that maximises
the potential of the SIM to help operators promote value-added services
to a large subscriber base. This solution ties in with our strategy to
help operators maintain close relationships with its subscribers and generate
revenue within a 2G environment," said Philippe Vallée, President
of the Telecom Business Unit, Gemplus.
Come to the Gemplus booth (Hall 1, B19 - Palais des Congrès) or cross
the Croisette to visit the Gemplus Experience Center to discover the opportunities
that go beyond smart.
About Gemplus
GEMPLUS: the world's number one provider of solutions empowered by Smart
Cards
Gemplus helps its clients offer an exceptional range of portable, personalized
solutions that bring security and convenience to people's lives. These
include mobile Internet access, inter-operable banking facilities, e-commerce,
and a wealth of other applications. Gemplus is the only completely dedicated,
truly global player in the Smart Card industry, with the largest R&D
team, unrivalled experience, and an outstanding track record of technological
innovation. In 2001, Gemplus was the worldwide smart card leader in both
revenue and total smart card shipments (source: Gartner-Dataquest, Frost
& Sullivan). Gemplus was also awarded Frost & Sullivan's 2002
Market Value Award for its exceptional performance.
Gemplus trades its shares on Euronext Paris S.A. First Market and on
the NASDAQ Stock Market as GEMP in the form of ADSs. Its revenue in 2002
was 787 million Euros. It employs 5766 people in 37 countries throughout
the world.
Gemplus: Beyond Smart
www.gemplus.com
About Celltick
Celltick Technologies is the premier provider of mobile interactive broadcast
solutions that enable mobile operators to increase their ARPU significantly
by promoting use of existing value-added services (VAS) based on SMS,
WAP, MMS, voice and USSD while maintaining an interactive communication
channel with its mass subscribers. The platform generates mass VAS usage
from day one, ensuring a quick return on investment. Founded in 2000,
Celltick is a global company with operational headquarters in Israel.
The company is active in Europe, and in Asia and the Asia-Pacific. To
learn how Celltick can increase revenues from VAS, please visit Celltick's
website at: www.celltick.com
Contacts
Nettie Feldman
Celltick Technologies
Tel: +972 519 14090
NettieF@celltick.com
Jane Strachey
Gemplus
Tel +33 (0) 442364661
Jane.strachey@gemplus.com
©2003 Gemplus All rights reserved. Gemplus, the
Gemplus logo and GemSense are trademarks and service marks of Gemplus
S.A. and are registered in certain countries. All other trademarks and
service marks, whether registered or not in specific countries, are the
property of their respective owners.
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