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Gemplus Launches MySIMcopier to Support SIM Renewal and Migration Campaigns

  • Stand-alone tool enabling the end-user to copy phonebook and SMS data from one SIM to another in complete security
  • Interoperable solution to copy data from any 2G SIM to a 3G USIM
  • Part of a complete logistics solution ensuring high acceptance rate for new SIM
  • Positive results from Taylor Nelson Sofres end-user survey

Cannes, 18 February 2003, Gemplus (Paris Euronext: Euroclear 5768 and NASDAQ: GEMP), the world's leading provider of smart card solutions, announces the launch of its innovative product for SIM migration and renewal, endorsed by encouraging results from a Taylor Nelson Sofres survey.

Sent alongside the new SIM to their home address, the end-user will be able to use MySIMcopier to copy phonebook and SMS data from the old to the new SIM with no loss of personal information. MySIMcopier, as part of a complete logistics package for managing renewal campaigns from card personalization and customer data matching to end-user delivery, will accelerate and enable a higher acceptance rate for the new SIM. MySIMcopier can also copy the data from a 2G SIM to a 3G USIM, thus smoothing the migration from 2G to 3G networks.

MySIMcopier works with all GSM 11.11 standards, be it native or Java. Thus it can copy data from any SIM of any manufacturer, from any operator.

In January 2003, Taylor Nelson Sofres, the fourth leading market information group, carried out 333 face-to-face interviews among heavy mobile phone users in 4 European countries (France, Germany, Italy and the UK) to judge the popular feeling towards changing SIM cards and the impact MySIMcopier might have on this. Alain Imbert, Telecoms Account Director, Taylor Nelson Sofres, said, "The results towards MySIMcopier were very positive in favor of the product. Having to re-enter their phonebook was seen as a barrier to SIM migration by 75% of European heavy mobile users but with a device that copies across personal data, 84% would be prepared to move to a new SIM to benefit from new services. Consumers strongly value the usefulness and ease-of-use of the Gemplus' product. Gemplus' MySIMcopier design received a high score of 7.2 out of 10 compared to their closest competitor (4.8 out of 10)."

The study showed that MySIMcopier increased interviewees' acceptance for changing their SIM card, with 33% of the sample developing a more positive attitude towards SIM card change having been presented with the Gemplus product.

Philippe Vallée, President of Gemplus Telecom, said "MySIMcopier is an important part of Gemplus' strategy to help operators offer their subscribers a new range of SIM-based services. We are delighted with the results of the Taylor Nelson Sofres study as they reinforce our strategy to facilitate and boost SIM migration and renewal campaigns.

Come to the Gemplus booth (Hall 1, B19 - Palais des Congrès) or cross the Croisette to visit the Gemplus Experience Center to discover the opportunities that go beyond smart.



About Gemplus

GEMPLUS: the world's number one provider of solutions empowered by Smart Cards

Gemplus helps its clients offer an exceptional range of portable, personalized solutions that bring security and convenience to people's lives. These include mobile Internet access, inter-operable banking facilities, e-commerce, and a wealth of other applications. Gemplus is the only completely dedicated, truly global player in the Smart Card industry, with the largest R&D team, unrivalled experience, and an outstanding track record of technological innovation. In 2001, Gemplus was the worldwide smart card leader in both revenue and total smart card shipments (source: Gartner-Dataquest, Frost & Sullivan). Gemplus was also awarded Frost & Sullivan's 2002 Market Value Award for its exceptional performance.

Gemplus trades its shares on Euronext Paris S.A. First Market and on the NASDAQ Stock Market as GEMP in the form of ADSs. Its revenue in 2002 was 787 million Euros. It employs 5766 people in 37 countries throughout the world.

Gemplus: Beyond Smart
www.gemplus.com

Contacts

Vanessa Clarke
Edelman PR
Tel: +44 (0) 20 7344 1349
Vanessa.Clarke@edelman.com

Jane Strachey
Gemplus
Tel +33 (0) 442364661
Jane.strachey@gemplus.com

 

©2003 Gemplus. All rights reserved. Gemplus and the Gemplus logo are trademarks and service marks of Gemplus and are registered in certain countries. All other trademarks and service marks, whether registered or not in specific countries, are the property of their respective owners. Sun, Java and Java Card are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries.