Gemplus
delivers "SMS Organizer", the most comprehensive SMS management
application based on its innovative 64k SIM card to China Mobile
China and Luxembourg, 8 June 2004 - Gemplus International S.A.
(Euronext: LU0121706294 - GEM and NASDAQ: GEMP), the world's leading provider of
smart card solutions, announces today that the company delivered "SMS
Organizer", the most comprehensive SMS management application with its 64K
SIM card, GemXplore U-Choose to China Mobile (CMCC) in Shandong Province.
"SMS Organizer" is now being included in "M-Zone" and
"GoTone" brand services of China Mobile.
SMS Organizer offers a range of applications for sending, organizing received
messages into directories, and reading of SMS. It has a unified user interface,
which means that subscribers have the same user experience regardless of their
handset. This in turn reduces operator costs of customer care.
A key feature is the ability to enable non-confidential and urgent messages
to pop up directly onto the user's mobile phone screen through the use of Flash
SMS. Confidential messages can also be stored into a "Private Folder".
This folder can be accessed only with a PIN code. SMS organizer also offers
subscribers the ability to send messages to group distribution lists at the
click of a button.
With almost 10 billion SMS messages sent over 1 week Chinese New Year holiday
in 2004, the Chinese market is a high user of SMS as communications tool. SMS
organizer helps mobile operators make the most of this opportunity to boost
service use and therefore, average revenue per user.
"'SMS Organizer' is a comprehensive application, which effectively
manages and sends a large number of messages. This service is very attractive to
our users and helps us to create the ideal environment for the further
development and promotion of SMS value-added services " said Mr. Liu Jian,
Marketing General Manager, Shandong Mobile.
"'SMS Organizer' was developed by Gemplus China local R&D team. The
application is currently being deployed in the domestic market with China Mobile
and is set to become a key part of China Mobile's qualified service offerings in
the next few months. Gemplus will continue to provide China Mobile with the most
comprehensive solutions and professional support to help the company provide
greater value-added services," said Alex Maes, General Manager, Telecom
Business Unit, Gemplus Greater China.
About "M-Zone"
In March 2003, China Mobile formally launched its own wireless service brand -
"M-Zone", which targeted and was tailored for young cell phone users.
"M-zone" enjoys a famous brand of "novelty" and keeps in
line with "fashion, fun and exploration". With various ways of payment
for users to choose at their convenience, "M-Zone" also provides
multiple innovative customized services, bringing users into a life of untouched
mobile communications.
About "GoTone"
As the core product of China Mobile, "GoTone" is a brand of digital
mobile phone famed for its largest amount of users worldwide, supporting most of
new services and applications developed by China Mobile, including Caller ID,
At-will Paging, SMS, IP Telephony, Mobile Securities, Dual-band Network, VPN,
FNS, Mobile Secretary, Monternet, Mobile Bank, etc. Integrating closely into
daily life and working environment, "GoTone" is intending to provide
users with more select features, allowing more communication solutions and
greater added value.
About Gemplus
Gemplus International S.A.(Euronext: LU0121706294 - GEM and NASDAQ: GEMP) is
the world's leading player in the smart card industry in both revenue and total
shipments (source 2002: Gartner-Dataquest, Frost & Sullivan, Datamonitor.)
It has the largest R&D team, unrivalled experience, and an outstanding track
record of technological innovation.
Gemplus helps its clients offer an exceptional range of portable,
personalized solutions that bring security and convenience to people's lives.
These include Mobile Telecommunications, Public Telephony, Banking, Retail,
Transport, Identity, WLAN, Pay-TV, e-government, access control, and a wealth of
other applications.
Gemplus' revenue in 2003 was 749 million Euros.
www.gemplus.com
For more information
Rebecca Lee
Gemplus China PR Manager
Tel: +86 (10) 6410 8001#220
Email: rebecca.lee@gemplus.com
Wang Xiao Qing
Edelman - China
Tel: +86 (10) 8519 1588#279
Email: xiaoqing.wang@edelman.com
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logo are trademarks and service marks of Gemplus S.A. and are registered in
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forward-looking statements. These statements relate to future events or our
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levels of activity, performance or achievements. Factors that could cause actual
results to differ materially from those estimated by the forward-looking
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accuracy and completeness of such forward-looking statements. The
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