 Gemplus
Powers Singapore's First SIM-based Tourist Information Service - CitySim
Singapore, 30 January, 2004 - Gemplus International S.A. (Euronext:
LU0121706294 - GEM and NASDAQ: GEMP), the world's leading provider of smart
card-based solutions, and Landmat International, a leading purveyor of mobile
applications, announce the arrival of CitySIM - real-time location-based
services via the SIM (security identification module) card, targeting
Singapore's busy tourist industry.
Offered by Singapore Telecommunications Limited (SingTel), CitySim is
Singapore's first visitor-oriented prepaid mobile phone service, offering
location-based information about the island. This service is powered by Gemplus'
GemConnect On-line technology* and operated by Landmat.
The service offers visitors to Singapore tourist information linked
automatically to their location, via their mobile phone and prepaid SIM card,
which they can purchase on arrival. Information available at their fingertips
includes locations of restaurants, banks, nightlife attractions - a personalised
"tour guide" on a phone. The service also features a chat service that
allows visitors to find, chat and share their experiences with other CitySim
users in Singapore.
"With CitySim, visitors have access to real-time, as well as
location-based information at their fingertips. It is like having their own
guide while touring Singapore. The service is part of SingTel's overall efforts
to improve the experience of tourists and business travellers to the
country," said Mr. Hui Weng Cheong, SingTel's Vice-President (Consumer
Products).
Users of the service requesting location-based information are guided by
menus, which then retrieve the requested information via a SIM-based browser
from a central server. GemConnect On-line is proven to ease the deployment of
SMS services by simplifying user access. Based on Dynamic SIM Toolkit, the menus
represent a user-friendly interface, which can be easily updated depending on
changes in the service and the needs of the individual.
Said Mr. Bruno Basquin, Marketing Manager, Gemplus, "This service
provides visiting tourists with a very compelling content. Plus, it is very easy
for them - all they need to do is plug the CitySim in their handset and they can
use the service immediately."
"As for our partners, what is appealing to them is that they do not have to
worry about installation or operation of the GemConnect On-line infrastructure -
Gemplus undertakes that on their behalf," he continued.
"We are very excited about launching CitySim in partnership with Gemplus and
SingTel to help enhance the overall experience for tourists in Singapore,"
said Mr. Sandy Agarwal, Managing Director, Asia Pacific Landmat.
The CitySim cards are available for purchase at all hello! shops and
SingTel's authorised dealers for S$20.
* GemConnect On-line is a comprehensive Mobile Services Solution for
SIM-based information on demand and content management.
About Gemplus
Gemplus International S.A. (Euronext: LU0121706294 - GEM and NASDAQ: GEMP) is
the world's leading player in the smart card industry in both revenue and total
shipments (source 2002: Gartner-Dataquest, Frost & Sullivan, Datamonitor.)
It has the largest R&D team, unrivalled experience, and an outstanding track
record of technological innovation.
Gemplus helps its clients offer an exceptional range of portable,
personalized solutions that bring security and convenience to people's lives.
These include Mobile Telecommunications, Public Telephony, Banking, Retail,
Transport, Identity, WLAN, Pay-TV, e-government, access control, and a wealth of
other applications.
www.gemplus.com
About Landmat
Landmat develops applications and services for the Mobile Internet. Landmat
meets the mobile space application demand by offering advanced applications and
brand name content designed for the mobile lifestyle. The applications are built
for delivery across multiple delivery platforms. The Landmat applications have
proven business models and are ready to generate revenues today. Landmat
customers include Vodafone, AT&T and SingTel. For more information on
Landmat, visit: www.landmat.com
For more information
Janet LOH (Miss)
Gemplus Technologies Asia
Tel: +65 6317 3333
Fax: + 65 6873 7971
Email: janet.loh-tk@gemplus.com
Amanda Goh (Ms)
Edelman
Tel: +65 6733 1110 ext 209
Fax: +65 6733 5550
Email: Amanda.goh@edelman.com
©2004 Gemplus. All rights reserved. Gemplus and the Gemplus logo are
trademarks and service marks of Gemplus S.A. and are registered in certain
countries. All other trademarks and service marks, whether registered or not in
specific countries, are the property of their respective owners.
Some of the statements contained in this release constitute
forward-looking statements. These statements relate to future events or our
future financial performance and involve known and unknown risks, uncertainties,
and other factors that may cause our or our industry's actual results, levels of
activity, performance or achievements to be materially different from any future
results, levels of activities, performance, or achievements expressed or implied
by such forward-looking statements. Actual events or results may differ
materially. Although we believe that the expectations reflected in the
forward-looking statements are reasonable, we cannot guarantee future results,
levels of activity, performance or achievements. Factors that could cause actual
results to differ materially from those estimated by the forward-looking
statements contained in this release include, but are not limited to: trends in
wireless communication and mobile commerce markets; our ability to develop new
technology, and the effects of competing technologies developed and expected
intense competition generally in our main markets; profitability of our
expansion strategy; challenges to or loss of our intellectual property rights;
our ability to establish and maintain strategic relationships in our major
businesses; our ability to develop and take advantage of new software and
services; and the effect of future acquisitions and investments on our share
price. Moreover, neither we nor any other person assumes responsibility for the
accuracy and completeness of such forward-looking statements. The
forward-looking statements contained in this release speak only as of this
release. We are under no duty to update any of the forward-looking statements
after this date to conform such statements to actual results or to reflect the
occurrence of anticipated results.
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