Gemplus and Groupe Caisse d’Epargne roll out France’s first translucent payment cards in volume
Stylish limited edition cards set to attract new customers for leading
French bank
Luxembourg,
7 October 2005 – Gemplus International S.A. (Euronext:
LU0121706294 – GEM and NASDAQ: GEMP), the world’s leading provider of smart card
solutions, today announces that it has delivered limited edition GemLucence™
cards to the French bank, Groupe Caisse d’Epargne. The volume roll-out of the
translucent payments cards, which began in September 2005, is a first for the
French market as well as for Gemplus.
In a bid to attract new customers to Groupe Caisse d’Epargne, the GemLucence
card, with its mandarin tinted transparent card body, has been specifically
designed to appeal to the youth market (from 16 to 25 year-olds). In addition,
to promote exclusivity, availability has been restricted to 100,000 units.
“At Groupe Caisse d’Epargne we are currently enriching our image in a bid to
appeal to new modern markets and as a result, we were keen to find a young,
innovative product that would differentiate us from the competition and enable
us to gain market share,” explained Andrée Bertrand, Director Payment Systems,
Caisse Nationale des Caisses d'Epargne. “Gemplus has a customer-orientated
business philosophy, can be trusted to deliver quickly and with the widest
transparent colour range in the market, the company has a flair for innovation
and stylish product design.”
“We are delighted that Groupe Caisse d’Epargne has chosen Gemplus for this
project, where a technical innovation matches perfectly with marketing
innovation.. Experience has shown us that our new card designs have helped
retail banks attract new customers and reduce churn,” comments Philippe David,
Vice-President Business Development Financial Services at Gemplus. “As a result,
Gemplus has been focusing on card graphics and design and now has the ability to
deliver card bodies that attract many different types of customers. Gemplus
offers an assortment of stylish, cards that now come in a variety of striking
forms and shapes, with contemporary and interesting shapes, full face
holographic imagery, as well as an environmentally friendly range.”
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About Gemplus
Gemplus International S.A. (Euronext: LU0121706294 - GEM and NASDAQ: GEMP) is
the world's leading player in the smart card industry in both revenue and total
shipments (source: Gartner-Dataquest (2004), Frost & Sullivan, Datamonitor).
It has sold over 5 billion smart cards.
With security at its core, and 2400 patents and patent applications produced by
its innovative R&D team, Gemplus delivers a wide range of portable,
personalized solutions in areas including Identity, Mobile Telecommunications,
Public Telephony, Banking, Retail, Transport, Healthcare, WLAN, Pay-TV,
e-government, and access control.
Gemplus' revenue in 2004 was 865 million Euros.
wwww.gemplus.com
About Groupe Caisse d’Epargne
http://www.groupe.caisse-epargne.com
For more information
Jane Strachey
Gemplus PR
Tel: +33 (0) 4 42 36 46 61
Fax: +32 (0) 4 42 36 50 97
Email: jane.strachey@gemplus.com
Johann Alexander
Edelman PR
Tel: +44 (0) 20 7344 1253
Fax: +44 (0) 20 7344 1541
Email: johann.alexander@edelman.com
©2005 Gemplus. All rights reserved. Gemplus, the Gemplus
logo, are trademarks and service marks of Gemplus S.A. and are registered in
certain countries.
All other trademarks and service marks, whether registered or
not in specific countries, are the property of their respective owners.
Some of the statements contained in this release constitute
forward-looking statements. These statements relate to future events or our
future financial performance and involve known and unknown risks, uncertainties,
and other factors that may cause our or our industry's actual results, levels of
activity, performance or achievements to be materially different from any future
results, levels of activities, performance, or achievements expressed or implied
by such forward-looking statements. Actual events or results may differ
materially. Although we believe that the expectations reflected in the
forward-looking statements are reasonable, we cannot guarantee future results,
levels of activity, performance or achievements. Factors that could cause actual
results to differ materially from those estimated by the forward-looking
statements contained in this release include, but are not limited to: trends in
wireless communication and mobile commerce markets; our ability to develop new
technology, and the effects of competing technologies developed and expected
intense competition generally in our main markets; profitability of our
expansion strategy; challenges to or loss of our intellectual property rights;
our ability to establish and maintain strategic relationships in our major
businesses; our ability to develop and take advantage of new software and
services; and the effect of future acquisitions and investments on our share
price. Moreover, neither we nor any other person assumes responsibility for the
accuracy and completeness of such forward-looking statements. The
forward-looking statements contained in this release speak only as of this
release. We are under no duty to update any of the forward-looking statements
after this date to conform such statements to actual results or to reflect the
occurrence of anticipated results.
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