Edito   In a market impacted by the global TAM (Total Available Market) slowdown, some regions are managing to succeed in maintaining the Public Telephony business and making it grow with aggressive advertising campaigns or long term strategy implementation. Nadia Gonzalez, Public Telephony BU Vice President

In this context, the mission of Gemalto's Public Telephony Team is all the more important. We aim to help you strengthen your business by: accompanying you in your project at all stages, understanding your needs, getting the right product, bringing you the latest innovations.

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New catalog for the Options....

Our new promotional catalog with the Public Telephony offer launched at the beginning of 2009 is having a huge success with our customers.   At a glance, you can easily see our premium products in terms of : card body, shape, printing, additional features such as scratch panel, signature panel, etc. Feel free to discuss with your sales account manager. This book and his advice should be help you add an innovative touch to your next promotional campaign and turn it into a real success.

 

• OTE SA, Greece,

• Market context:

> OTE sales decrease of 46% between 2007 and 2008,
> High mobile penetration rate: 139% in 2008,
> To create a positive dynamic on the phone card market, the marketing team decided to launch a special production with translucid cards in September 2008.

• 1 million phonecards with one face value of 4 euros,

• 5 different artworks including 2 original designs for Christmas period.
  >  End of 2008, 600 Ku cards have been distributed to the market slowing down the sales decrease and even creating a slight raise in sales of  Christmas design cards.