Issue 01 /
March 2009
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Thank you for the confidence you show us...TELL ME* results
768 Confidence index !!
Very good results for the Public Telephony activity with a 768
confidence index, over 80 points increase compared to 2007 survey.
What customers tell us are our strengths :
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Gemalto is reaffirmed as the undisputable leader
in most of its core business
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High levels of confidence and leadership are
maintained in Public telephony activity
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Some best in class levels of confidence are
consistently reached in:
> Business/partner management,
> Product quality and portfolio worldwide,
> Order management,
> Problem handling.
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What customers tell us are our main areas for
improvement:
> Innovation,
> Information.
* WHY INDEX® is a combination of the SATISFACTION and
IMPORTANCE stated by the customer for each area of performance
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Our 2009 commitments for carry on with business excellence...
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Maintain overall satisfaction level
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A dedicated team, devoted values:
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Customer oriented,
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Transparency,
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Commitment.
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Set actions for improving weakest indicators:
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Information
> Newsletter implementation,
> New catalog for our Options offer,
> Share activity best practices.
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Bring effective solutions to your concerns:
> Partnership oriented,
> Benchmark analysis.
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Success Story...The Qatar‘s experience
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Qatar Telecom (Qtel),
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Standard phone cards with SLE6636,
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3 face values : 10, 20 and 30 QR,
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Market context
>
The phone cards business was almost down in 2006 and 2007.
> In 2008, a new management arrived and a new marketing team
launched specific actions to boost the sales.
> Qtel implemented a new tarification policy and succeed to
explode their sales during Q4, 2008 : 184% of their target!

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Contact
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>
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April 2008
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