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Instant
Messaging, the emerging markets opportunity With more than 1.2B users worldwide in 2009 according to Radicati Group,
Instant Messaging has become one of the most used messaging applications in the
world. On mobile too, instant messaging is now a popular service used by around
400 million people.
However, for mobile operators, most of the growth opportunity comes from
emerging markets. Indeed, thanks to the low penetration of web capable handset
and the low take-up of data plans, operators are well positioned to be a major
distributor for mobile Instant Messaging solution since this solution could only
be delivered via SMS. However, in that case, the user experience is a real
barrier to massive adoption. An enhanced solution based on SMS will be required.
SIMessenger
is the service that offers customers their familiar instant messaging to a
mobile environment.
It is available on 100% handsets with an easy and intuitive look & feel.
The solution combines the reach of mobile handset, the communities and features of PC based Windows Live Messaging Services and ease of text messaging, in ONE single solution.
This latest offering from Gemalto, is a SIM card based Instant Messaging client connected to a powerful gateway and is developed in strong partnership with Microsoft®.
Leveraging
SIM unique capabilities This mobile application provides exactly the same features as the Windows live Messenger or Yahoo Messenger on a computer and even more. It includes:
