With the deployment of mobile data services, mobile
network operators are facing multiple challenges that need to be handled
carefully in order to take advantage of the opportunities generated from data
and multimedia applications.
New devices on the market offer an increasing number of features requiring the configuration of many settings before use. This can lead to a poor end-user experience and negatively impact customer care center operating costs.
For successful service adoption, subscribers need to know what is out there. A device bundled with a service offer from their MNO is ideal but not always the case as non-subsidized devices are more present on the market. This means that the MNO has to take action to stimulate service adoption in order to tap into that potential revenue.
Device Management is Gemalto’s solution for automatic remote configuration of mobile data services and applications in handsets. The list includes common data services (WAP, GPRS, etc) and also advanced services such as Mobile TV. Gemalto Device Manager increases ARPU by providing a better user experience, ensuring connectivity and reducing the costs of customer care.
Coupled with our Device Detection offer, Device manager is a powerful solution making the concept “Buy and Connect” a reality.
Device Manager will help you deliver services to the right targets and your
customers will receive the right configurations that suit their handset model.
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