LASSOO® IN PRACTICE

WHITEPAPER

Conversational Marketing & Commerce: Best Practices To Engage Your Customers And Empower Advocates

Objectives: The whitepaper, Conversational Marketing & Commerce: Best Practices to Engage Your Customers and Create Advocates, in collaboration with independent analyst firms Mobile Groove and Portio Research, shows how companies, brands and mobile operators can harness mobile phones to ensure continuous customer touch and interaction, and enable more conversational and contextual marketing and commerce.
 

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CASE STUDIES

Our best in-class case studies

EUROPE

Gemalto-IFOP end-user survey | How Mobile Advertising is perceived in France & UK

Objectives: Gemalto in partnership with IFOP conducted an end-user survey in July 2012 to measure the end-user appetite to receive mobile marketing advertising on their mobile phone and to evaluate the perception of the Smart Message compared to the other advertising media.

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New Brand campaign with 123

Marketing Objectives: Accelerate VAS adoption and usage, improve efficiency of CRM campaigns. Renew dialogue with users.

Descriptive: Campaign sent 20M subscribers, to sell MMS post-cards. Acceptance rate was 6%, which is 2 times higher than the control group who received the campaign via simple SMS. First Mobile Ad campaign with 1.2.3 brand (parf of ETAM group) to renew dialogue & interest with lost customers.

Type of Campaign: Smart Message Alert and Dialogue.

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LATAM

CRM Campaign Opt-in Collection

Marketing Objectives: Improve efficiency of their CRM campaigns, accelerate creation of their opt-in database.

Descriptive: Campaign sent to 60m subscribers to collect opt-in for future campaigns from the mobile operator. Acceptance rate was 18%.

Type of Campaign: Smart Message Alert

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MIDDLE EAST

Doua MMS Service: subscription promotion

Marketing Objectives: Improve Value-Added Services (VAS) revenues, accelerate VAS adoption and usage, convert « pay per use » subscribers into long term subscription users.

Descriptive: Campaign sent to 23M subscribers to sell mobile content during Ramadan period (daily alerts on the times of pray).

Type of Campaign: Smart Message Alert

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AFRICA

PhoneBook Backup service promotion

Marketing Objectives: Boost Value-Added Services revenues, accelerate adoption by users.

Descriptive: Phonebook backup campaign sent to 30M subscribers. The acceptance rate was 35%, which is almost 3 times higher than the control group results who received the same campaign via simple SMS and needed to dial a short code to participate.

Type of Campaign: Smart Message Alert

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ASIA

Cricket info SIM service promotion

Marketing Objectives: Improve Value-Added Services (VAS) revenues, accelerate VAS adoption and usage, convert « pay per use » subscribers into long term subscription users.

Descriptive: In India, cricket is the most important sport. In the World Cup, the mobile operator offered to 70M subscribers a service of new updates for the matches. With just one-click – instead of short codes – the acceptance rate was a massive 38% higher than with dialing short codes.

Type of Campaign: Smart Message Alert

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