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Learn more from analytic reports giving the trends and statistics from markets around the world.

The Netsize Guide – Mobile Messaging

Descriptive: The Netsize Guide is a comprehensive annual industry report, documenting the state of the global mobile content and services market. Drawing on in-depth research and exclusive interviews with industry executives and opinion-makers, it provides professionals an essential snapshot of the developments that have taken place and the trends that matter.

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Informa Mobile Advertising 2011

Descriptive: The Mobile Advertising Market Today – Current Trends, Channels, Drivers and Barriers. Opportunities and challenges for value-chain players. Expected revenues from mobile advertising over the next five years. Informa view point and recommendations.

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MMA White Paper: Permission Based Marketing

Descriptive: Published in Oct2011, this paper sets out the case for permission based mobile marketing by defining what it is, how it works and the benefits to consumers, brands, agencies and mobile network operators. The paper illustrates all of the above through case studies from all over the world, supplied by members of an MMA Task Force.

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Forrester White-Paper: Mobile Channel Strategy

Descriptive: Forrester interviewed eBusiness and channel strategy executives at seven vendor and user companies in Europe, the Middle East, and North America and published this paper in August 2011. As these professionals race to catch up with skyrocketing consumer adoption of mobile activities, there are still unclear strategies for the channel, lack of expertise, and technical challenges hinder execution. Creating a mobile strategy requires crossfunctional cooperation, a methodical approach to strategy creation that starts by examining customer use of the channel, and clearly defined metrics.

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Mobile Marketer Guide: State of Mobile Advertising 2011

Descriptive: This document discusses the primary drivers of mobile advertising, which types of ad formats are most popu¬lar and resonate best and those that do not, the de¬vices that see the most responses, creative executions that stand out, performance of ads on mobile Web sites and in applications, and how standards of measurement have evolved. Select case-study snapshots, course correc¬tions and best-practice tips will round out this effort to help inform and educate marketers on mobile advertising and how it is moving the needle for branding and direct marketing.

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eMarketer article: Best Practices for Retailers in the Mobile Web

Descriptive: Forward-thinking retailers are devising mobile strategies to address each stage in the consumer purchase funnel—awareness, engagement, consideration, conversion and loyalty. Retailers are using diverse tactics like text alerts and coupons—as well as making product ratings and reviews, store locators, barcode scans, QR codes, location-based apps and social media feeds available to help facilitate each stage of the consumer's mobile experience.

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Mobile Marketer Guide: Mobile Outlook 2011

Descriptive: Marketing needs to be where consumers are, and consumers are on conducting much of their work, play and personal lives on mobile devices, be it phones or tablets. So here are some trends and influencing brands seen from this perch in mobile and the overall digital space: social networking, privacy, tablet remedy, mobile commerce boom, mobile web, publishers, mobile advertising, fragmentation, and people to keep an eye on.

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