OVERVIEW
MOBILE MARKETING TODAY

THE DAWN OF A NEW MOBILE ERA

Mobile represents the most important screen today for end-users. Always on and accessible everywhere, mobile devices have become central to people's lives, making them a major point of contact for brands.

Consequently, there is a huge opportunity for brands to develop closer relationships with consumers by addressing them via mobile.

Though more and more brands are turning to mobile, there remains a strong entry barrier due to complexity, in terms of the diversity of handsets, OS and mobile operators.

At Gemalto, we designed the Lassoo® solution with Smart Message in order to overcome these barriers and achieve the full potential of mobile CRM.