OVERVIEW
THE LASSOO® SOLUTION

Gemalto's world leadership in mobile technology is the force behind the most powerful mobile-marketing platform available today: Lassoo®.

HOW IT WORKS

Lassoo® is an end-to-end service that helps advertisers start smarter conversations with their customers by offering them a superior channel, customized tools and Gemalto's expertise in mobile marketing.

Lassoo® solves the complexity of booking a mobile campaign in terms of diversity of handsets, OS and mobile operators. It works across all participating mobile operators and uses a SIM card bandwidth, so it's compatible with 100% of mobile phones. As permission-based messaging, it guarantees compliance with privacy policies. Messages are sent only to opt-in databases provided by the advertisers.

A SILVER-BULLET PROPOSAL

TARGET

  • Target opt-in consumers
  • Profile messages

ENGAGE /
CONNECT

  • Drive different conversation scenarios
  • Develop interactive brand relationships

OPTIMIZE /
ANALYZE

  • Build Loyalty
  • Improve retention
  • Activate purchase
  • Encourage service & product discovery

GENERATE

  • Drive cross-sell & up-sell
  • Improve brand perception
  • Collect customer knowledge & increase ROI.
Interactive SMS

UNIQUE MESSAGING CHANNEL: SMART MESSAGE

Lassoo® ' s dedicated channel, Smart Message, has been specially developped to enhance user-experience for customers. Thanks to its simplicity of use, brands, companies and advertisers are able to create new types of campaigns and enjoy higher response rates than ever before.