Facebook for SIM is a client/server SIM application for mobile operators, enabling anyone to access the popular social media service on any handsets, even without a data connection or subscription. Bringing Facebook to subscribers who have a smart or internet-enabled phone and do not use internet services, makes Facebook for SIM a powerful means to boost data usage.
Gemalto's software development team has embedded the software application into the SIM. This ensures the Facebook application is compatible with any mobile handset, as long as it is SIM-compliant.
Benefits for operators are two-fold:
This innovative solution provides mobile subscribers with simple and convenient access to core Facebook features, whatever handset they use.
End users can:
Facebook for SIM is extremely easy to use and is available to everyone. No data contract or application download is required, because the software is embedded in the SIM and uses SMS technology. As a result, it works for prepaid as well as for pay-monthly customers. Following an initial free trial, Facebook for SIM then operates on a subscription model via an unlimited pass for a given period of time.
Facebook for SIM enables operators to leverage two of their main assets: the SMS to communicate with the web application and the SIM for application distribution to subscribers.
"Inwi’s business philosophy is to deliver truly innovative services
within easy reach to enhance our customers’ experience," said Frédéric
Debord, CEO at Inwi. "With Gemalto’s LinqUs Facebook for SIM application we
can further build on this strategy, bridge the gap for users with all types of
mobile phone and respond to Morocco’s growing love affair with social media.”
Inwi Morocco brings enhanced Facebook experience to any handset
"Facebook for SIM has strong appeal, particularly to the under-34s
who represent the majority of our current user base,” commented Maria Inés Herrero, Deputy
Manager of Development and Innovation, Entel. "Half of our
subscribers opt for pre-paid service and use feature phones
that do not run smartphone applications. They find this
service extremely easy to use and appreciate the free trial
opportunity to test it out and be connected with their
friends anywhere in real time."
Entel first in Chile to give mobile access to Facebook to any subscriber with Gemalto software solution
"Tigo continues to be at the forefront of
innovation offering compelling products; in this case, a
service that provides users with access to Facebook,
regardless of their plan or type of handset.
We know that this application is extremely popular among Tigo subscribers in Colombia, where almost 40% of the population uses this social media to stay connected to family and friends,” said José Galán, Tigo’s Entertainment Manager. "Our goal is to bring advanced services to all users, including prepaid customers who lack a data plan. Today, this is possible thanks to Gemalto’s Facebook for SIM."
Tigo in Colombia launches access to Facebook ® for all its subscribers using Gemalto’s Facebook for SIM mobile application.
"The new Facebook for SIM from Personal allows us to continue
multiplying accesses to social networks, anytime, anywhere, for
millions of customers who could be connected, regardless of
device they have," said Ezequiel López Alcalá, Innovation and
Value Added Services Manager, Personal.
Personal, the most innovative mobile operator in Argentina launched the service back in October 2011