Social SIM

Facebook for SIM

Engage people with Facebook to boost data usage

Facebook for SIM is a client/server SIM application for mobile operators, enabling anyone to access the popular social media service on any handsets, even without a data connection or subscription. Bringing Facebook to subscribers who have a smart or internet-enabled phone and do not use internet services, makes Facebook for SIM a powerful means to boost data usage.

Gemalto's software development team has embedded the software application into the SIM. This ensures the Facebook application is compatible with any mobile handset, as long as it is SIM-compliant.

Benefits for operators are two-fold:

  • New revenue streams through the sale of SMS and data packs
  • Increased use of internet-enabled handsets

This innovative solution provides mobile subscribers with simple and convenient access to core Facebook features, whatever handset they use.

End users can:

  • Create their Facebook account directly from the SIM application even without e-mail
  • Benefit from a secure encrypted password when  automatically signing in to the application
  • Manage friend requests
  • View Status & associated comments & update them. Users with internet-enabled phones can also access multimedia content. Without a permanent data subscription they will receive WAP links to see friends’ photos or videos, and will be invited to take up a flexible data plan to access this content.
  • Write on Friend’s wall
  • Search their contacts from the SIM phonebook or use “People You May Know” suggestions and invite them to become Facebook friends
  • Stay  connected and interact with their community at any time thanks to interactive notifications popping-up on the screen:
    • Comments on status update
    • New wall posts from friends
    • Friend requests
    • Accepted friend requests
    • New messages
  • Access Facebook Messenger to send and receive messages, e-mail and chat in real time with friends in a convenient way, and receive instant notification of new messages.

Facebook for SIM is extremely easy to use and is available to everyone. No data contract or application download is required, because the software is embedded in the SIM and uses SMS technology. As a result, it works for prepaid as well as for pay-monthly customers. Following an initial free trial, Facebook for SIM then operates on a subscription model via an unlimited pass for a given period of time.

Facebook for SIM enables operators to leverage two of their main assets: the SMS to communicate with the web application and the SIM for application distribution to subscribers.

Video presentation

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References

"Inwi’s  business philosophy is to deliver truly innovative services within easy reach to enhance our customers’ experience," said Frédéric Debord, CEO at Inwi. "With Gemalto’s LinqUs Facebook for SIM application we can further build on this strategy, bridge the gap for users with all types of mobile phone and respond to Morocco’s growing love affair with social media.
Inwi Morocco brings enhanced Facebook experience to any handset

"Facebook for SIM has strong appeal, particularly to the under-34s who represent the majority of our current user base,” commented Maria Inés Herrero, Deputy Manager of Development and Innovation, Entel. "Half of our subscribers opt for pre-paid service and use feature phones that do not run smartphone applications. They find this service extremely easy to use and appreciate the free trial opportunity to test it out and be connected with their friends anywhere in real time."
Entel first in Chile to give mobile access to Facebook to any subscriber with Gemalto software solution

"Tigo continues to be at the forefront of innovation offering compelling products; in this case, a service that provides users with access to Facebook, regardless of their plan or type of handset.
We know that this application is extremely popular among Tigo subscribers in Colombia, where almost 40% of the population uses this social media to stay connected to family and friends,
” said José Galán, Tigo’s Entertainment Manager. "Our goal is to bring advanced services to all users, including prepaid customers who lack a data plan. Today, this is possible thanks to Gemalto’s Facebook for SIM."
Tigo in Colombia launches access to Facebook ® for all its subscribers using Gemalto’s Facebook for SIM mobile application.

"The new Facebook for SIM from Personal allows us to continue multiplying accesses to social networks, anytime, anywhere, for millions of customers who could be connected, regardless of device they have," said Ezequiel López Alcalá, Innovation and Value Added Services Manager, Personal.
Personal, the most innovative mobile operator in Argentina launched the service back in October 2011

Downloads

LinqUs Facebook for SIM

Facebook for SIM Stay connected to your favorite social network from any phone

LinqUs Facebook for SIM [PDF - 341kb]