Personal Data Management (PDM)

Get the most of your subscribers' personal data to open new revenue opportunities

An emotional value

The evolution of functional mobile equipment enables each subscriber to store more and more information, from simple phone numbers to photos and other personal notes. Some of this can be sensitive and is often irreplaceable for the end-user as it is stored only in the mobile equipment.

A way to differentiate and generate revenue

For the operator, the consequences of this personal data loss are multiple. Globally the business impact goes beyond the simple loss of network traffic. It presents a higher churn risk, specifically for prepaid users far less loyal and attached to their subscription than postpaid subscribers. In all cases the end user experiences a deterioration of its mobile service leading to an ARPU drop between 13 to 58% during the several months following the loss of the phonebook depending on the type of customer (postpaid vs prepaid).  

From simple data back-up to a total personal data management

Once all that lovely data is backed-up over the network, the potential for proposing and delivering new services are endless. A whole new generation of mobile users is eager and receptive to new services which bring them in touch with their community, facilitates the exchange of photos, music and video clips, and makes life easier for the user in case of lost of theft. Operators now have to ask themselves what more they can offer subscribers based on the wealth of data that they now manage 

A one-stop shop solution from Gemalto

Our Personal Data Management offer will work for you to protect your customers’ data, generate revenue and reinforce your brand by proposing new innovative services.  
 

Solution's key features

  

Associated technology

  • Fits everyone: Backups indifferently data from the SIM and from the Handset. 2G and 3G phonebook compliant.
  • A complete range of data covered: phonebook, calendar, notes, photos, videos, MMS, SMS, etc…
  • Multiple access for the protection and management of data: mobile equipment and operator’s web interface
  • Service auto-promotion with backup reminders
  • Branded service by you: your brand is the one that takes care of the customer’s asset; Gemalto makes it work for you
  
  • OTA
  • S@T
  • SyncML, OMA DM

Operator benefits

  

End-user value
  • Increase customer’s retention: by keeping end user’s data safe in operator’s premises and by providing continuity of services
  • Propose new innovative services, built around all these precious subscriber’s data
  • Reduce the revenue impacts when phones are lost or replaced
  • Generate direct revenue, by offering a key service requested by the market
  • Reduce time to market, maximize service use with limited investment by deploying with Gemalto Allynis Managed Services
  
  • Hassle-free backup solution: No need to be PC-savvy
  • One point of contact: My operator
  • Ease-of-use and common experience on all handset types

 

See also...

O3SIS is now part of the Gemalto group

O3SIS is now part of the Gemalto group

More info...

 

Quick links

> Traffic Boosting
> MNO Portal Management
> Managed Services
> Web PDM

Download

Unified PDM

Unified Personal Data Management
 
SIM PDM

LinqUs - Phonebook Backup
 
What type of data can our  solution protect?

 


Focus

 

What our customers say

"Gemalto allowed us to meet a clear request from our customers: a hassle-free solution to recover their personal contact lists on demand, anytime, anywhere.  [Source: Colm Codd, O2 Ireland]

More quotes...


Need more info?

Contact us and feel free to ask any questions