LinqUs - Personal Data Management

Personal Data Management (PDM)

Get the most of your subscribers' personal data to open new revenue opportunities

An emotional value
The evolution of functional mobile equipment enables each subscriber to store more and more information, from simple phone numbers to photos and other personal notes. Some of this can be sensitive and is often irreplaceable for the end-user as it is stored only in the mobile equipment.

A way to differentiate and generate revenue
For the operator, the consequences of this personal data loss are multiple. Globally the business impact goes beyond the simple loss of network traffic. It presents a higher churn risk, specifically for prepaid users far less loyal and attached to their subscription than postpaid subscribers. In all cases the end user experiences a deterioration of its mobile service leading to an ARPU drop between 13 to 58% during the several months following the loss of the phonebook depending on the type of customer (postpaid vs prepaid).

From simple data back-up to a total personal data management
Once all that lovely data is backed-up over the network, the potential for proposing and delivering new services are endless. A whole new generation of mobile users is eager and receptive to new services which bring them in touch with their community, facilitates the exchange of photos, music and video clips, and makes life easier for the user in case of lost of theft. Operators now have to ask themselves what more they can offer subscribers based on the wealth of data that they now manage

A one-top shop solution from Gemalto
Our Personal Data Management offer will work for you to protect your customers’ data, generate revenue and reinforce your brand by proposing new innovative services.

What our customers say

"Gemalto allowed us to meet a clear request from our customers: a hassle-free solution to recover their personal contact lists on demand, anytime, anywhere. We believe this compelling service will help us strengthen subscriber loyalty." [Source: Colm Codd, O2 Ireland]

More quotes...

Have a look at:

PDM Video

Play the video
* Source: TelecomTV - Mobile WordTV

Press Releases
Feb 11, 2008 | Gemalto Supports Orange Business Services in Bringing Sense to Mobile Communications and PC Convergency on the B2B Market

Solution's key features		Associated technology
Fits everyone: Backups indifferently data from the SIM and from the Handset. 2G and 3G phonebook compliant. A complete range of data covered: phonebook, calendar, notes, photos, videos, MMS, SMS, etc… Multiple access for the protection and management of data: mobile equipment and operator’s web interface Service auto-promotion with backup reminders Branded service by you: your brand is the one that takes care of the customer’s asset; Gemalto makes it work for you		OTA S@T SyncML, OMA DM
Operator benefits		End-user value
Increase customer’s retention: by keeping end user’s data safe in operator’s premises and by providing continuity of services Propose new innovative services, built around all these precious subscriber’s data Reduce the revenue impacts when phones are lost or replaced Generate direct revenue, by offering a key service requested by the market Reduce time to market, maximize service use with limited investment by deploying with Gemalto Allynis Managed Services		Hassle-free backup solution: No need to be PC-savvy One point of contact: My operator Ease-of-use and common experience on all handset types