From traffic redirection solution to other roaming services
With roaming revenues representing 20 to 30% of their profits, mobile new
operators face several challenges for their roaming subscribers: Deploying user-friendly
solutions for traffic redirection with ease and efficiency and developing
convenient solutions attracting new roaming |
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Efficient Traffic Redirection
Traffic redirection is a mandatory tool to ensure retention of outbound
roamers on preferred partner networks. In order to be able to negotiate
and optimize their International Outbound Tariffs (IOT), operators need
to make sure that their subscribers are attached to the right preferred
networks. This helps protect their revenues while offering the best
quality of service for end-users. Today, as recommended by the GSM
Association, the SIM card with the PLMN file is the key element for
roaming management. |
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Acombined SIM, OTA & SS7 solution for optimized traffic steering
In an increasingly complex roaming environment, LinqUs Roaming Director
is a two-level solution which enables to maintain control and optimize roaming activities. Combining real-time OTA updates of the PLMN file and
batch campaigns with the SS7 network based roaming server. It allows
operators to steer outbound roamers to preferred networks, dynamically,
including mechanisms such as business rules.
Gemalto offers LinqUs Roaming Director as a complete end-to-end steering
service or can integrate necessary modules with existing solutions.
This combined solution is also available in managed services from the
Gemalto hosting center with no need of upfront investment or dedicated
resources. |
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