With the explosion of Smartphone subscriptions (from 1.1 billion in 2012 3.3 billion in 2018), the mobile technology market has drastically changed consumer behavior leading to a tremendous mobile data traffic growth (x 13 from 2012 to 2017 – Cisco VNI 2013)
In parallel, technological developments are rapidly raising the use of Wi-Fi as a connection channel by mobile users, which has become the preferred option over traditional mobile cellular networks for wireless connectivity.
Recent figures show that Wi-Fi data traffic will reach 46% in 2017 (Cisco VNI 2013). Most of users see Wi-Fi as part of a seamless, integrated means to gain the constant connectivity that their mobile lives and devices demand.
That’s why mobile operators now believe that offloading data traffic to Wi-Fi networks has a significant role in helping them avoid saturated networks and unhappy customers.
Gemalto’s Advanced Wi-Fi Services help MNOs tackle network saturation and provide the best network to complement 4G deployments. As a result, they can answer the demand of increasing data usage with lower distribution costs per GB compared to traditional networks.
In partnership with Smith Micro*, Gemalto has developed an intelligent global software solution which:
*Smith Micro Software provides solutions that simplify, secure and enhance the mobile experience.
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