Mobile Marketing Services

Want to enter the world of Mobile Content?

Nowadays, mobile users expect an easy access to a wide services portfolio , anytime and anywhere, from their mobile device.

At the same time, mobile operators need to promote attractive and up-to-date content to ensure service adoption and usage, increase revenues and differentiate themselves from the competition.

A well-managed mobile services portal ensures subscribers to have access to a diverse and attractive service offer and gives mobile operators the guarantee of additional data traffic.

Gemalto’s solution provides an answer to suit both operators and subscribers in terms of services and user experience, thus increasing service usage and revenues.

Have a look at the video to know more about the Traffic Boosting services.

Our value proposition and offer

A turnkey solution for efficient content delivery

Gemalto’s Mobile Content Solution gives mobile operators the ability to deliver a better service experience across the entire subscriber base, with real-time one-click access to customized services.

Subscribers use an intuitive SIM portal as a single point for accessing all mobile operators’ services through various channels such as SMS , MMS , IVR , W@p and USS D. They can also customize their service menu directly from their mobile phone or from their website.

Mobile operators can benefit from all the capabilities of our Mobile Content solution to optimize and personalize of the SIM menu with the right services to suit subscribers’ preferences:

Management of dynamic content
Access to development tools allowing content providers to easily develop & update content

Our Differentiator

A simple strategy for success

A flexible Mobile Content offer …
To ease service delivery and time-to-market, Gemalto proposes ready-to-deploy MNO Portal Packaged Offer. This offer is available under various configurations and is ideal for in-house deployment. However, to fit with different operators’ business models and service strategies, Gemalto can also propose fully-customized solutions: in-house, managed or hosted services.

… combined with Traffic Boosting Services …
To ensure the success of your Mobile Content solution, Gemalto offers Traffic Boosting services to optimize service usage and adoption. A dedicated team of experts is at your disposal to deploy an effective methodology and immediately improve the ROI of your value added services. They are there to help you throughout the lifespan of your project and provide you with the most appropriate recommendations to fit with your objectives.

… and a unique messaging channel for promotional campaigns …
Smart Message is today’s most effective channel to improve service adoption and usage, thanks to a superior user experience.

… ensure the ideal scenario to maximize the success of your content strategy

Our Mobile Content Services: Traffic Boosting management

Listening and sharing your experience

Our Traffic Boosting services are the key to the success of your value-added services strategy. As an optimized approach to service lifecycle management, Gemalto proposes a complete end-to-end service offer.

Service Menu audit and optimization
Our dedicated team will use its expertise to adapt the
best content in the best way, making it intuitive and user-friendly for your subscribers. Content accuracy is key to maintaining subscribers’ interest in your services.

Promotion through interactive campaigns
Best practices combined with the advantages of Gemalto’s unique Smart Message channel will result in a real boost to service usage. In such conditions, promotional campaigns have proven to be the most powerful tools for raising service awareness and encouraging adoption.

Usage traffic analysis and recommendation:
Gemalto’s dedicated team provides in-depth analysis of traffic flows for better understanding of service performance and user behavior. This is the most efficient way to drive your Mobile Strategy.