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The market of contactless cards is growing fast, covering more and more business segments- payment, transport, access control and many others.
Very often the use of contactless cards is limited to a short-time or low-end
application. Adding a notion of “video card” will bring to such product much
better serviceability and cost-efficiency. More than that, once the function of
contactless part is over, the product will still conserve its value of media
carrier offering digital content burned there.
Here are a few examples of profitable use of Contactless Smart Video Card for
various applications
More and more big cities offer contactlless cards as short-term transport documents – monthly or weekly e-tickets. Providing them as video cards to thousands of passengers will allow transport companies widely broadcasting information about the most attractive tourist sites or cultural events. For the guests of the city such a card would remain in addition an excellent digital souvenir.
A contactlless smart video card is a rare opportunity for the advertisers. Supermarkets and restaurants, hotels and cinemas could place megabytes of videos, loyalty programs and related web links that would allow millions of card holders to know and enjoy these companies’ products and services. The transport entities (and other issuers) could hardly find a more profitable way to cover the cost into contactless card.
Jul 9, 2009| Universal Music and Gemalto Join Forces to Distribute Music Through Combination of DVD and SIM Card [French version also available]
Sept 11, 2008| Innovation: Gemalto Combines SIM Card and DVD to Facilitate Mobile Internet Use for WIND Subscribers in Italy
